The Elite to High Street Project is an inter-disciplinary project at Loughborough University in the UK that focuses on the personalisation of footwear. Researchers in Sports Technology, Manufacturing, Industrial Design and Ergonomics are working together to deliver sports footwear optimised for the individual.
It is hoped that results of this project will contribute to the UK's medal winning prospects in the London 2012 Olympics and Paralympics, with a longer-term goal of bringing personalised sports shoes to the high street.
As part of this project, Matthew Head has been investigating how potential customers can be integrated into the personalisation process. He is in the process of developing the YourStep system: a toolkit that is intended to form part of an in store running shoe personalisation process. The aim is to increase consumer understanding and confidence in the personalisation process, which will hopefully minimise regrets customers may experience after purchase.
Matthew’s prototype toolkit is available online at www.yourstep.co.uk/survey, and he would welcome feedback. It takes around 10 minutes to complete, and the results will hopp to shape the future development of the system. Please participate in this research!
Any further feedback or queries can be emailed to him directly at email@example.com.