7 11, 2011

#MCPC2011 Business Seminar: The Future of Mass Customization: The New Open Manufacturing System at #Materialise, #Ponoko and #ILT

By | 2018-06-14T07:15:26+00:00 November 7th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Design, Events, MC/OI on the Web, MCPC2011, Offline Customization, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Additive Manufacturing and the opportunity for every consumer to turn any idea into a tangible product will change not just mass customization, but our dominant perspective of design and manufacturing. Learn the key facts from visionaries and business leaders in this field.

Wim Michiels, Executive Vice President, Materialise
The Industrial Revolution 2.0: Personalization through Additive Manufacturing

MichielsEvery year, consumers’ interest in customization increases and market demand for personalization is creating new opportunities for entrepreneurs as well as entrepreneurs who have an existing offering that they now wish to tailor. With the technological advancements in Additive Manufacturing (AM), commonly known as 3D Printing, individuals have the ability to add a personal touch to the things they use and love most from cell phone cases, to shoes, to accessories for their cars and more.


David ten Have, CEO, Ponoko
Building the World's Easiest Making System

Ten_haveThe future of products – using software to connect consumers, designers and making devices. Ponoko Inc is the creator of Personal Factory — the world’s most advanced platform for the mass creation of custom goods. Creative consumers can turn their design ideas into custom goods on demand using Ponoko's global network of making devices. This local production reduces the environmental impact of manufacturing. So far, more than 100,000 customer designed products have been made in 15 locations throughout the USA, Europe and Australasia – everything from 3D printed jewelry to laser-cut clocks to CNC routed furniture. Just as the Internet revolutionized the exchange of digital photos, music and movies, Ponoko pioneered the exchange of digital designs, reinventing the way consumer goods are designed, made and distributed. In a future when there is a making device in every home, school and business, Personal Factory is the software that makes it easy for everyone to create custom goods.

 Reinhard Poprawe, Director of Fraunhofer ILT, RWTH Aachen University
Laser Additive Manufacturing – The Key to the Next Generation of Economic Custom Production

Poprawe

 

 

 

 


Please find the complete program at the official MCPC 2011 website.

6 11, 2011

#MCPC2011 Business Seminar: How to Implement an MC Business at #Fluid, #JELD-WEN and #cyLEDGE

By | 2018-06-14T07:15:30+00:00 November 6th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Three rapid panel presentations will provide a lot of inspiration and food for thought for small group discussions with your peers.

Andrew Guldman, VP of Engineering, Fluid
Rob Jellesed, Director of Internet Sales, JELD-WEN Windows

Implementing Mass Customization in an Established Company

Guldman_jellesedFluid Inc. and JELD-WEN Doors & Windows have collaborated to create a compelling and richly interactive window and door customization experience online utilizing the latest in mass customization technology. During this presentation, you’ll hear how JELD-WEN leverages technologies to inform consumer purchase decisions and provide pass through lead generation to the sales funnel. With the use of immersive customization capabilities, potential customers can now interact with photo-realistic products, zoom, multiple views, and color changes. Further, you will learn how mass customization has gone social, with JELD-WEN’s unique implementation of social shopping tools that allow consumers to customize complex products with friends online and share their designs with others. And, last you’ll understand how mass customization has proven to augment JELD-WEN’s in-store door and window displays and offered the company a non-traditional return on investment.

Paul Blazek, CEO, cyLEDGE
Crucial Design Elements for Successful MC Configuration and Interaction

BlazekSuccessful mass customization of products and services requires interaction interfaces and tools that are shaped according to the customers' heterogeneous needs. The interface design of these configuration systems becomes a decisive criterion for customer satisfaction. Besides offering a good approach to the specific customization possibilities it should help to reduce customer doubts encountered during the design process, support emotional mechanisms and persuade to make a purchase. But how are relevant customer requirements identified? What are crucial design elements that trigger an efficient interaction between the customer and the manufacturer. Paul will answer these questions in form of some guidelines resulting from his analysis of customer structures and configurator approaches in various industries.

Please find the complete program at the official MCPC 2011 website.

5 11, 2011

#MCPC2011 Business Seminar: Setting Up a Mass Customization System at #Skyou, #Bene AG and #Selve

By | 2018-06-14T07:15:32+00:00 November 5th, 2011|Cases-Consumer, Cases-Industrial, Clothing, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Design, Events, Footwear, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

This session will focus on the different business models that are behind the mass customization trend.

Brennan Mulligan, Founder & CEO, Skyou
What I Learned from Setting Up Five Successful MC Companies

MulliganWhile mass customization can be seen as an established business model we still see often little scale in its execution. At the same time, many new ventures and established businesses alike face the challenge to establish a supply chain fitted for mass customization – and everyone seems to go through the same learning cycle again. In his talk, Brennan Mulligan will propose a solution, reflecting on his experiences in leading many successful mass customization businesses since 1993.

Karl Berger, Vice President Engineering, Bene AG
Developing Solution Spaces for Mass Customization

BergerSolution Space Development is one of the core activities of a successful mass customizer, clearly defining what it is going to offer and what it is not. The presentation will explain how Bene, a leading European office furniture provider, has developed a special approach to understand and serve the idiosyncratic needs of its customers, to develop the solution space. Karl Berger will show how different constraints work with each other, and how a of organizational layers helps to execute different solution spaces in the organization.

Claudia Kisserling, CEO, Selve
Illissa Howard, Founder, Milk and Honey Shoes

Establishing a Mass Customization Factory in China

Kieserling_howardThis joint presentation is delivered by two experienced entrepreneurs in mass customization footwear, representing selve, the Germany-based category leader in the field, and Milk&Honey, a recent Hong Kong based startup. Claudia and Ilissa will first share insights into the market for customization in this field, discussing the Women’s fashion footwear market size and growth areas, global reach via online configurator, and the challenges and opportunities associated with that. Then, Claudia will share here experiences in setting up an own manufacturing plant in china, after seven years of manufacturing of high quality custom women's shoes in Italy. She will discuss the pros and cons, the do's and don'ts and her experiences of setting up and running a custom shoe factory in China.

Please find the complete program at the official MCPC 2011 website.

3 11, 2011

#MCPC2011 Business Seminar: Building & Growing a Mass Customization Business at #Rickshaw Bagworks and #You Bar

By | 2018-06-14T07:15:36+00:00 November 3rd, 2011|Cases-Consumer, Cases-Industrial, Clothing, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

In this panel, three experienced entrepreneurs in mass customization will share their best practices on what did work and what not.

Mark Dwight, Founder & CEO, Rickshaw Bagworks
Design for Mass Customization: Real World Approaches for Design and Manufacturing

DwightMass customization comes in many shapes and sizes. Mark Dwight employs mass customization techniques in his small messenger bag manufacturing company, Rickshaw Bagworks, based in San Francisco. Dwight founded Rickshaw specifically to pursue a strict build-to-order operational model, as opposed to the traditional build-to-stock practice common in the fashion industry. At Rickshaw, mass customization is the foundation of the product design and development process. All product platforms are based upon four key design principles: (1) Decouple function and fashion; (2) Isolate complex core functional elements in a common, mass-producible "chassis"; (3) Save product "personality" for the final assembly step; (4) Add optional functional upgrades and fashion elements from a collection of "bolt-on" accessories. Based upon this design methodology, Rickshaw produces a family of full-featured, customizable computer carrying briefcases and backpacks at very competitive prices in its San Francisco headquarters. The benefits of this strategy include: zero finished goods inventory, zero inventory risk, minimum SKU count, vastly reduced forecasting complexity, ability to outsource most of the labor intensive work while insourcing all of the customization, price/performance flexibility, and fast turnaround of highly custom orders.

Anthony Flynn, Founder & CEO, You Bar
You Bars: Profiting from the Mega-Trend of Food Customization

FlynnDetailing You Bar's journey from my mother's kitchen to an 8,200 square foot commercial warehouse, this presentation focuses on how the customer and company have become less polarized. Customization obliges the customer to become co-creator and innovator, necessitating a dialogue between customer and company which allows each to better satisfy the evolving needs of the other.


Speaker T.B.A., Please Check Conference Website for Details

Investing in the Customization Trend

Mass customization start-ups have become subject to some major interest of Venture Capital firms. In this presentation, a member of the VC communities share some insights on the market for mass customization from this perspective and why mass customization and co-creation are important drivers of successful future business models.

Please find the complete program at the official MCPC 2011 website.

3 11, 2011

#MCPC2011 Keynote Session: Setting an Agenda for Research & Innovation

By | 2018-06-14T07:15:39+00:00 November 3rd, 2011|Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Discuss with your fellow participants your insights from the MCPC 2011 and close the conference with three forward-looking keynotes and a review by the conference chairs that will set the agenda until the next MCPC.

Vishal Gupta, Director Developer Network, Elsevier
Wither Scientific Publishing? Collaborative Innovation, Open Platforms and Personalized Workflow Solutions Has an Answer

GuptaWith an exponential growth of scientific information and wider distribution of services and data sources; integrated and intelligent search and discovery become crucial to the success of researchers. This is not possible without partnering on a platform that provides the ability to integrate workflow solutions in a seamless way, allowing a more meaningful use of the content. At Elsevier we are trying to bring a paradigm shift in partnering with researcher and developer communities on open platforms to jointly develop innovative workflow tools that are embedded deeply in user’s workflow, personalized to suit the individual needs, and geared towards driving research outcomes.

Kent Larson, MIT Media Lab
Urbanization from a Perspective of Mass Customization and Open Innovation

LarsonThis talk will provide a thought-provoking outlook by looking on urbanization from a mass customization perspective. It will propose a systems approach to creating new cities at four scales:

  1. New Urban Strategies – parametric tools to create urban blocks with the optimal mix of housing, commercial, retail, and services and their related infrastructure.
  2. Mobility-on-Demand – modular approach to assembling an ecosystem of mobility modes and new vehicles (like the CityCar)
  3. Personalized Places of Living and Work – mass-customization strategies for high-performance urban housing
  4. Proactive Technology – sensors, algorithms, and interfaces to proactively encourage energy conservation, healthy behaviors, and mobility choices.

Mitchell Tseng, Hong Kong University of Science and Technology
Embodying Innovation for Customer Value – Building Bridges Between Mass Customization and Open Innovation

TsengIn our knowledge economy, value comes from generating creative ideas and then embodying them in products for transactions. Mass Customization starts from finding out the customer value and then try to create the best combination of components that shape the physical products for customers to buy. On the hand, Open innovation invites creative idea from everyone, from partners, suppliers, customers and others to contribute for a defined purpose that is valuable. Either approach involves a critical step of transforming abstract idea to tangible products, connecting concept to physical world in order to achieve customer value. Although there are products that can be valuable in abstract forms or software, majority of products still relies physical embodiment. This presentation will like to address the interface between electronically moveable and immoveable. Some of the techniques that can be adapted to amplify the synergy between these two essential components will also be reviewed and discussed.

Please find the complete program at the official MCPC 2011 website.

2 11, 2011

#MCPC2011 Keynote Session: Finding the Next Opportunities in Mass Customization

By | 2018-06-14T07:15:42+00:00 November 2nd, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Learn from B. Joseph Pine's latest thoughts on the Virtual Multiverse and how it creates the next generation of experiences and customization, followed by a talk by an entrepreneur who puts Joe's thoughts into real life.

B. Joseph Pine II, Strategic Horizons
The Multiverse: Finding the Next Opportunities in Mass Customization

PineThe physical world, bounded as it is by matter, space, and time, offers limited opportunities for value creation. With digital technology, however, the opportunities are limitless, for people can create anything they want with immaterial bits, in virtual places, without the constraints of linear time. As consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. Joseph Pine will show you how to create new value for your customers with personalized offerings that fuse the real and the virtual. Digital technology offers limitless opportunities — you really can create anything you want — but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?

André Wolper, Founder & CEO, embodee
Visualization as an Enabler of Mass Customization: An Apparel Story

WolperApparel shoppers, especially those customizing a garment, expect to vividly and accurately “see” and even experience what a garment looks like on them. Accurate, lifelike, 360degree visualizations can provide the means, delivering inspiration and confidence for an online purchase. embodee, a start-up, adapting technologies from movie visual effects, has built the first scalable, easy-to-use platform that delivers such visualization capabilities. Two leading global brands have launched interactive systems built on the embodee platform. Hurley customers have been able to see themselves in a range of denim styles and sizes optimized for them since 2010. And now, the world's leading sports apparel and equipment brand enables athletes and coaches to see their team uniforms evolve in compellingly realistic 3D as they tweak style elements, text, fonts, stitch patterns and colors. Customer feedback, sales volumes and a steep drop in return rates are proof points that compelling visualization can propel customization and online apparel commerce forward.

Please find the complete program at the official MCPC 2011 website.

1 11, 2011

#MCPC2011 Keynote Session: What is the State of the Art of Research & Practice in Mass Customization & Open Innovation?

By | 2018-06-14T07:15:45+00:00 November 1st, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Two talks providing a review of these fields to create a common understanding of the latest research and insights for practice. 

Joel West, Keck Graduate Institute of Applied Life Sciences
Open Innovation – State of the Art of Research and Practice

West

 

 

 

 

 


Frank T. Piller, RWTH Aachen & MIT Smart Customization Group
Fabrizio Salvador, IE Business School

A Matter of Balance – Building the Successful Mass Customization Enterprise

Piller_salvadorWhat makes a successful mass customization enterprise? Previous research has identified three core capabilities that allow companies to profit from mass customization: robust process design, choice navigation and solution space definition. So far, however, we did not have large-sample evidence of the impact of these capabilities on market, operational and financial performance of a company. This presentation will report the latest results of an international study of 130 mass customization consumer companies operating both in Europe and in the U.S. as part of the ongoing MC500 research initiative. We find that these capabilities indeed are important for the performance of the sampled companies. To our surprise, however, focusing on one capability alone does not necessarily lead to superior market, operational and financial performance. Instead, performance differentials are explained in terms of the simultaneous presence of the three capabilities. This means that managers building a mass customization venture have to get a balanced view of investing in the three capabilities. Using empirical data and case studies, our presentation will identify implications of our study for entrepreneurs, managers in established companies, investors and VCs, and for future research.

Please find the complete program at the official MCPC 2011 website.

30 10, 2011

#MCPC2011 Business Seminar: Profiting from open Innovation and Co-Creation at #Nine Sigma

By | 2018-06-14T07:15:51+00:00 Oktober 30th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

A final opportunity to discuss with your peers how to put the ideas from this day into practice, kicked-off by a presentation of a key enabler of open innovation.

Andy Zynga, CEO, Nine Sigma
Making Open Innovation Work 

ZyngaIn his presentation, Andy Zynga will share his experiences from more than 2000 projects in open innovation at Nine Sigma. He will comment on the obstacles, tools & opportunities of open innovation, presenting recent results from a comprehensive survey on open innovation practices in global firms. He will then discuss some of the measures executives can take to tackle the challenges of profiting from open innovation. His presentation will close with a few observations to stimulate the discussion at the following round table presentation with your peers.

Followed by a round table discussion.

Please find the complete program at the official MCPC 2011 website.

29 10, 2011

#MCPC2011 Business Seminar: The Tools for Open Innovation at #TechShop, #Idea Couture and #Ford

By | 2018-06-14T07:15:53+00:00 Oktober 29th, 2011|Cases-Consumer, Cases-Industrial, Clothing, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Implementing open innovation is not always easy. This session will provide a focused few on approaches and tools to utilize the benefits of open innovation.

Mark Hatch, CEO, TechShop
BOOM! An innovation Explosion: How to Change the World Through Open Access to the Tools of Invention 

HatchThe presentation will share how TechShop changed the world through open access to the tools of invention… and provide a guide on practical ways to leverage this platform for your organization. Open source, the cloud, ubiquitous connectivity, search and find efficiencies, and powerful cheap processing have been driving the rapid acceleration of innovation in any field touched by computers and communication media. Now, with the advance of inexpensive access to extremely cheap, powerful and easy to use tools, the invention of physical products has never been easier, cheaper, or speedier… particularly if you have a $100 a month membership to TechShop. Mark presents five technologies prototyped and built at TechShop that have already started to change our world. He reviews the drivers of this new capability and then explores how you can leverage this new service.

Leah Hunter, Global Head of Insights and Innovation, Idea Couture
Making Co-Creation Strategic

HunterThe concepts of open innovation, mass customization and co-creation are often used interchangeably and raise new questions and challenges that highlight the need to understand the variables in their design of mechanisms, business processes and the economic implications for organizations. Leah Hunter will introduce the consumer co-creation value chain, a model that is used to analyze and understand the mechanics of co-creation. She will further illustrate its value by sharing Idea Couture's experiences in designing co-creation strategies. What are the differences between crowd wisdom versus collective intelligence; crowdsourcing ecosystems and market co-creation; motivations and creative incentive design; task characteristics and task design? Leah's presentation will align the strategic intent of the business to a co-creation strategy.

TJ Giuli, Technical Expert Ford Research and Advanced Engineering, Ford Motor Company
Leveraging Open Innovation to Create a Customized Driving Experience

TJ_GuiliFord Motor Company, a global automotive industry leader based in Dearborn,Mich., manufactures or distributes automobiles across six continents. With
about 176,000 employees and about 80 plants worldwide, the company's automotive brands include Ford, Lincoln, and Mercury. Recently, Ford opens its research doors to external contributors, tapping into minds at universities and other organizations outside the automotive industry for the next best idea for, e.g., in-vehicle connectivity and infotronics. One of Dr. Giuli's latest open innovation projects is American Journey 2.0, which paired up Ford and University of Michigan students who were challenged to build a new class of social networking apps for the vehicle during a 12-week course. The winning app made its way into a Ford Fiesta for the ultimate test drive to California for the 2010 Maker Faire, the largest do-it-yourself event of its kind. In his presentaton, Dr. Giuli will share this and other experiences in open innovation at Ford.

Please find the complete program at the official MCPC 2011 website.

28 10, 2011

#MCPC2011 Business Seminar: Using Social Media for Customer Co-Creation at #Quirky and #IndieGoGo

By | 2018-06-14T07:15:57+00:00 Oktober 28th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Social media is becoming a core platform for new product & new service development. Learn from the pioneers in this field and discuss how these approaches could work in your company.

John Jacobsen, Head of Engineering, Quirky
 Social Product Development – Launching a Great New Product Every Few Days

JacobsenQuirky is a social product development company that brings two brand new consumer products to market each week through its online collaborative platform. Quirky’s community of almost 90,000 members weigh in on every aspect of product development from research to industrial design to branding; quirky shares its revenue with the influencers who help bring each product to life. Since its launch in 2009, Quirky has collaboratively developed more than 120 new products. Top influencers are making tens of thousands of dollars. National retail partnerships include Bed, Bath & Beyond and HSN, with its own show on the HSN Channel each month. Quirky will also have its own show premiering on The Sundance Channel on August 30th. The show, called Quirky, is about the powerful process of making invention accessible. Each one-hour episode will demonstrate how Quirky has successfully re-engineered and democratized the business of innovation.

Erica Labovitz, Director of Marketing, IndieGoGo
Experiences with Crowdfunding in the Movie Industry

Labovitz

 

 

 

 

 

 

Please find the complete program at the official MCPC 2011 website.

27 10, 2011

#MCPC2011 Business Seminar: Winning with Open Innovation at #Procter&Gamble, #Eyeka and #Clorox

By | 2018-06-14T07:16:00+00:00 Oktober 27th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

The business seminar today will focus on open innovation. We will start the day by two inspirational keynotes on companies that really "got it" in open innovation and co-creation.

Ashish Chatterjee, Director Connect+Develop, Procter & Gamble
Celebrating a Decade of Open Innovation at P&G – Key Lessons

ChatterjeeWith every celebration comes reflection. What’s worked, what hasn’t? What can be better moving forward? Such is the case for Procter & Gamble, now marking 10 years of Connect+Develop℠, the Company’s branded approach to open innovation. In the true spirit of collaboration, P&G shares both the good and the bad they’ve experienced along the way. From the first deal, to some of the biggest, to some that simply never were, or never should have been, P&G also will discuss new open innovation frontiers and challenges on the road ahead.


Suzan Briganti, US Rep., Eyeka S.A. & CEO, Totem Brand Strategy
Edward Rinker, Research Fellow, Clorox

Co-Creation Among the Fortune 500

Briganti_rinkerIn many ways, co-creation has been more of a European phenomenon. The (according to Forrester Research) top three co-creation platforms (Eyeka, Jovoto and Hyve) are based in Europe and until fairly recently, many US companies have hesitated to adopt the methodology. In this presentation, Eyeka’s US Representative and their first Bay Area client, Clorox, will discuss their views on the state of co-creation among the US Fortune 500. They will reveal why companies are turning to co-creation, the internal resistance they sometimes face, and how they overcome it to use this unconventional new methodology. Their remarks will touch on some ways in which co-creation differs from traditional market research and customer insights.

Please find the complete program at the official MCPC 2011 website.

25 10, 2011

#MCPC2011 Program Highlights: MC Manufacturing and Supply Chain Management

By | 2018-06-14T07:16:09+00:00 Oktober 25th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Customization Trends, Design, Events, MCPC2011, Open/User Innovation, Research Studies, Service Customization, Technologies & Enablers, User Manufacturing, Virtual Models|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Successful Mass Customization not only depends on the design and proper employment of the consumer backend (configurator). Of equal importance is the organizational structure "behind the scenes" that allows a company to actually keep the promiss of individual production while still remaining profitable. In this session we will hear expert advices about the key aspects of successful MC Manufacturing and Supply Chain Management.

 

Sessions 7.4 (Nov 19): MC Manufacturing and Supply Chain Management

Modeling & Simulation of MP-MC Apparel Manufacturing

Apparel companies that initiate Mass-Customization (MC) must identify a suitable manufacturing (assembly) strategy, which is vital for their success. Most companies that produce apparel using Mass Production (MP) systems, are interested in investigating if the existing systems can be used to implement a MC strategy.

In this part Muditha Senanayake (Cal Poly Pomona) and Trevor Little (North Carolina State University) will explore the opportunity to mix MP and MC using computer modeling and simulation. Based on varying sizes of bundles and varying frequencies of products tested on simulated production lines they will present their observations of the production system performance. As a result they will present possible implementations of mix manufacturing strategy and its limitations.

Using a Simulation-Based Framework to Design Supply Chain Offering Mass Customization in the UAE

Mass Customization has emerged as a successful business model that can address the contemporary challenges of global markets. Although companies have adopted various levels of MC, a major challenge for firms is to efficiently design their supply chain in function of their MC offers, which also needs to support the involvement of customers in the innovation process. Marc Poulin will present a work in progress of a simulation framework that enables UAE firms to design supply chains that offer MC products and services. Using the leading edge simulation software SIMIO he will model and simulate supply chain models in the UAE.

Methodology for Implementing the Right Supply Chain for Mass Customization

In this presentation Luigi Battezzati (University of Milan) will focus on the definition of preliminary implementation guidelines in order to define the proper supply chain for different products (emotional, functional), manufactured by different companies (mass or handcraft producer), in compliance with different winning criteria impacting on critical areas for Mass Customization

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

23 10, 2011

#MCPC2011 Program Highlight: Design Thinking for Open Innovation an Mass Customization (Showcase Symposium)

By | 2018-06-14T07:16:11+00:00 Oktober 23rd, 2011|Cases-Consumer, Cases-Industrial, Co-Design Process, Events, MCPC2011, Open/User Innovation, Personalization, User Manufacturing|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

In this showcase session is  the participants will be provided with the latest results of scientific research on how mass customization and open innovation is evaluated by professional designers as well as on how aesthetic preferences are varying within different cultures. On top of that well known design agencies such as IDEO and designaffairs will present their approaches of how to integrate customers into their design processes.

Session 6.6 (Nov 19): Design Thinking for OI and MC (Showcase Symposium)

In this special showcase session will consist of five individual presentations by Dominik Walcher and fellow experts. Following that the presenting Open Innovation and Mass Customization specialists will engage in a panel discussion on MC, OI and Design.

Schowcase Speakers:

Walcher
Dominik Walcher, (Salzburg University of Applied Sciences):
What designers think about Mass Customization and Open Innovation – A recent survey

Rothbucher
Bernhard Rothbucher, (Salzburg University of Applied Sciences):
Cultural Customization – A case study research on natural acceptance

Kumar
Minu Kumar, (San Francisco State University):
Think global, act local – A cross cultural study on aesthetic preferences

Jurke
Christian Jurke, Director Design Strategy at designaffairs, Munich:
SimuPro – a method to create customer oriented solutions for global markets
 

Bertrand
Blaise Bertrand
, Associate Partner at IDEO:
Design Thinking – IDEO's method to integrate customers in the design process


Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011
:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

21 10, 2011

#MCPC2011 Program Highlights: Strategic Capabilities for Mass Customization (Showcase Session)

By | 2018-06-14T07:16:16+00:00 Oktober 21st, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Technologies & Enablers|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Proven by many success stories from all kinds of businesses, Mass Customization is one of the most promising concepts of our time. History shows, though, that a great theory is worth little without practical knowledge. Mass Customization is no different and hence it is of great importance to correctly understand why and, most important, how value can be created by the employment of MC. In this session we will hear about failure and success, core capabilities and different approaches to make the most out of a concept that is easy to comprehend, yet hard to master.

Sessions 7.1 (Nov 19): Strategic Capabilities for Mass Customization

Why MC Organizations Fail

In this session, Dominik Walcher (Salzburg University of Applied Sciences) will explain the development of a classification system for failure reasons of MC organizations based on literature review both form entrepreneurship and Mass Customization research as well as qualitative expert interviews. He will then discuss the exemplary application of this system to the Custom Foot failure case study.

Value Creation by Mass Customization: An Analysis of the Three Core Capabilities of Mass Customization

This part will focus on the key essentials of Mass Customization. Thorsten Harzer and Frank Piller (RWTH Aachen University) and  Fabrizio Salvador (Instituto de Empresa) will give an insight in and discuss the importance of the three core capabilities of Mass Customization.

Comparing Four Personalization Approaches to Understand Value of Personalization

Chenjie Wang (Georgia Tech) and Mitchell Tseng (Hong Kong University of Science and Technology) will present the findings of their study regarding sources of distinctive value as being perceived “unique” by individual consumers. Based on the results of their investigative work they will share their conclusion about how different business models and associated design approaches can be developed to augment the value of product design. Presenting four different approaches in personalized products they will discuss different ways of customer engagement with respect to these four values, analyzing how personalization values are addressed and identifying their unique design features, user interactions and other relevant parameters in design ecosystems.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

12 10, 2011

Full program of #MCPC2011 published: More than 150 Presentations on Mass Customization, Customer Co-Creation & Open Innovation

By | 2018-06-14T07:16:29+00:00 Oktober 12th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Crowdsourcing, Customization Trends, Events, General, MCPC 2007, MCPC 2009, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization|

   MCPC2011_4

 Finally, the full conference program of the MCPC has been released. There still are a few things to update and exchange, but 95% of the program are fixed!

In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world's leading researchers in these areas will present latest findings in an accessible way.

The interactive conference format of the MCPC 2011, supported by the proximity to the Silicon Valley / Bay Area entrepreneurship and investment community, allows for deep interaction and networking between the participants. There are more than 150 presentations, panels, or workgroups on the program!

Join us in a lively exchange on best practices, case studies, success factors and open business models that focus on the top management and leadership issues and / or provide deep insights into specific design parameters of the tools and technologies behind open co-creation and mass customization.

Some selected topics of presentations and panels at the MCPC include:

MCPC2011_4– Setting up a mass customization business model;
– The market for mass customization;
– Defining a customer co-creation initiative that works;
– Managing customer-centric supply chains and fulfillment:
– Design elements of successful configuration toolkits;
– Metrics for open innovation;
– Implementing open innovation in an R&D organization;
– Learning from failures of the early pioneers;
– Getting VC investments for business models for MCP;
– Optimal incentives for internal and external participants;
– Getting corporate buy-in for customer co-design and OI;
– And much more!!

Before the main conference (Nov 18-19), a special business seminar provides executable frameworks for the management of mass customization and open innovation and a focused view on future topics.

Please register as soon as possible, as seats are limited and many are already taken! The conference hotel is conveniently located between San Francisco Airport (SFO) and Silicon Valley and allows for very efficient travel.

We hope to meet you in San Francisco in late Nov !

Frank Piller and Henry Chesbrough

MCPC 2011 Co-Chairs 

http://www.mcpc2011.com | MCPC2011 Full Program