In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
The relationship of mass customization and sustainability has discussed since quite a while, but still there is very little knowledge about this field. A dedicated track at the MCPC2011 will provide a closer look on this topic.
Sessions 2.2, 3.2 and 4.2 (Nov 18): Environmental Sustainability and MC
Mass Customization and Sustainability – An Introduction
Is Mass Customization Sustainable?
Mass Customizers are like other companies currently experiencing an increasing customer demand for environmentally sustainable products as well as an increasingly strict legislation regarding environmental sustainability. In this presentation Thomas Petersen, Kaj Jörgensen, Kjeld Nielsen, Stig Taps (Aalborg University) will address the issue whether the concepts mass customization and sustainability can be integrated by asking the question: can mass customized products be sustainable?
Proposal of a Reference Framework to Integrate Sustainability and Mass Customization in a Production Paradigm
Mass customization strategy is applied by firms in order to make them more customer-oriented and make each individual customer a source of opportunity and hence profit for the firm. Sustainability on the other hand brings not only eco-efficiency for the company, but also has a great impact on economic efficiency and social perspective of the firm. Donatella Corti, Marco Taisch, Golboo Pourabdollahian (Milan University), Andrea Bettoni, Paolo Pedrazzoli and Luca Canetta (University of Applied Sciences and Arts of South Switzerland) will show how integrating these two concepts together to develop a new strategy of sustainable mass customization can create a significant value for companies in today’s globally competitive environment.
Modeling Framework to Evaluate Sustainability Performance of Mass Customization Solutions
In this presentation Fazleena Badurdeen (University of Kentucky) and Ken Wijekoon will present a framework to optimize the configuration of customizable solutions (products or product-service systems) to ensure economic, environmental and societal sustainability requirements are satisfied. Activities across the total product life cycle are considered to develop a model to evaluate closed-loop flow assuming a modular product where customization can be achieved by selecting from alternatives.
Towards an Integrated Mass Customization and Sustainability Assessment Framework
The new challenge of sustainable development adds more requirements to be dealt with in order to keep their competitiveness and sustain their position in the market. For the mass customization enterprises, sustainability performance may depend on several mass customization enablers, thus these two concepts needs to be assessed together in order to foster both. Khaled Medini, Catherine da Cunha and Alain Bernard (Nantes University) will take a closer look at enterprise interactions with environment, society and economical environment and how they can be interpreted as a first step to establish an enterprise model in the mass customization and sustainability context.
Supporting Sustainability and Personalization with Product Architecture
Consumers as well as governments are applying constant pressure on companies to adopt a more sustainable strategy, consumers request greener products and governments applies rules for reuse and more eco-friendly manufacturing. There are several factors counting in favor or against the sustainability of MCPC products.
Modularization is a driver for MCPC and earlier research within product architecture has indicated that modularization could support sustainability. In their presentation Thomas Petersen, Kaj Jörgensen, Kjeld Nielsen, Stig Taps (Aalborg University) will present their empiric work on the drivers for modularization with focus on sustainability and MCPC.
Smart Customization: The New Driver of Sustainability. A Case Study in Custom vs. Standard Men's Dress Shirts
Co-Creation and Mass Customization from a Triple Bottom Line Approach
Very often mass customized products are considered more sustainable than mass produced products. However, there is little evidence that this is the actual case, there are however components in those supply chains that do suggest that less waste is produced. Jonas Larsson, Joel Peterson and Klas Hjort (University of Boras) will map and analyse three supply chains with different offerings of mass customised or co-created products from a social, environmental and economic perspective i.e. the triple bottom line. It will not be possible to conclude whether these supply chains are sustainable or not but rather to compare the supply chains with each other from the triple bottom line perspective. The work is based on qualitative and quantitative data and case studies of three supply chains.
MCPC: The Enabler to Open the Next Age, It's Opportunity and Challenge, Report from Japan Post 3.11 Earthquake
Yasuyuki Cho (Wacoal) is an MCPC practitioner born and living in Japan. Under the deep impression of the Tsunami that hit Japan on March 11 he changed the subject of his presentation to reflect on MCPC and its chances and opportunities for a sustainable life and business.
Customization and Manufacturing Sustainability: General Considerations and Footwear Investigation
To adapt to global competitive pressures, European Industry must develop methods and enabling technologies towards a personalized, customer oriented and sustainable manufacturing. To this end, a key question to be addressed is whether Mass Customization can be regarded as one of the main driving forces to achieve effective Sustainability, or rather a burden.
Andrea Bettoni, Paolo Pedrazzoli, Luca Canetta, Marzio Sorlini, Claudio R. Boer (University of Applied Sciences and Arts of South Switzerland) and Donatella Corti (Milan University) will first portray the two concepts of mass customization and sustainability and will then propose a framework to establish a link and evaluate it, also with the support of concrete examples in footwear.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
– Conference Website and Registration (reducted rates until Sept 30)
– Conference hotel and travel (rooms fill quickly, book now!)
– All posts about the conference in my blog