17 02, 2014

Impressions from the MCPC 2014 in Aalborg!

By | 2018-06-14T06:33:36+00:00 Februar 17th, 2014|Customization Trends, Events, MC/OI on the Web, MCPC2014|

The past week were a highlight for every mass customization enthusiast as our colleagues from Aalborg University hosted this year’s edition of the MCPC Conference. We were there, of course, and, as always, a lot of tweeting and image-sharing took place. We will post more about some hot topics of the conference within the next days. Until then, here are some great impressions and voices from attendees some of you might recognize…

 

aalborgaalborg2

 

22 11, 2013

By | 2018-06-14T06:33:41+00:00 November 22nd, 2013|Events|

MCPC bannerWorld Conference on Mass Customization, Personalization, and Co-Creation Aalborg, Denmark February 4 – 7, 2014

News from the organizing team of the MCPC 2014 in Aalborg: Please observe that there is a deadline on November 29th for early registration to reduced price 500€ compared to full price 600€. At the conference web site www.mcpc2014.aau.dk, you will find the registration page with link to online registration.

The planning of the conference is currently going into further detail regarding keynote sessions, academic sessions, and industry sessions with demonstrations of successful business applications, practices, and insights. See the official website for further info.

Hope to see you in Aalborg in 2014!!

18 11, 2013

[Participate!] E-Commerce Forum 2020 in Athens

By | 2018-06-14T06:33:49+00:00 November 18th, 2013|Events|

E-Commerce2020_PaulBlazekOn November 21st & 22nd 2013 the “E-Commerce Forum 2020”  in Athens will bring together entrepreneurs, pioneers and innovators to discuss e-commerce trends and to learn from experienced international speakers.

Under the patronage of seven institutions, the event is organized by Directions Publications S.A. and neoecommerce.gr, the leading blog for e-commerce in the Greek market.

The conference focusses on different trends in e-commerce that range from shopping clubs to new dialogue channels.

And mass customization will play an important role too. Paul Blazek, CEO of cyLEDGE Media  – one of the leading agencies dealing with customization – will give some new insights in his keynote “Mass Customization – Creating Customer Value in E-Commerce” about how the integration of customers and their individual preferences can push the perceived value of products.

And Michael Bruck, CEO of Chocri, will talk about customizing chocolate and Coca-Cola.

The conference is addressed to everyone who has a passion for electronic commerce and innovation, to entrepreneurs of traditional trade and established brands.

Tickets for both days are still available here!

8 07, 2013

MCPC 2014 Website Gone Live! Get Your Latest Info About the Conference!

By | 2018-06-14T06:46:57+00:00 Juli 8th, 2013|Events, MCPC2014|

We have just received this great announcement from our friends at Aalborg University:

 

MCPC2014_banner

The Mass Customization Research Group at
Aalborg University is proud to announce the continuation of

World Conference on Mass Customization,
Personalization, and Co-Creation


The MCPC 2014 conference will be held in
Aalborg in Denmark February 4 – 7, 2014.

The conference web site is opened with
further details. Please go to: www.mcpc2014.aau.dk

 

MCPC 2014
invites you to contribute to make this event unique. Besides the academic
sessions, we call for more business oriented sessions too with demonstrations
of successful business applications, practices, and insights. Since its
beginning, there has been a good balance between practitioners and
academics/researchers. We strive to connect MCPC thought leaders,
entrepreneurs, technology developers, and researchers. We invite you to submit
your ideas and encourage you to participate. 

It is really great to see that Aalborg's MC enthusiasts have done such a great job at preparing MCPC2014 in such a short time! It will certainly be a great event (again).

8 05, 2013

Hands-on Mass Customization Workshop with Joe Pine & Jim Gilmore

By | 2018-06-14T06:47:28+00:00 Mai 8th, 2013|Events|

PinegilmorehandsonA while ago we posted about the Hands On Workshop Series by Joe Pine and Jim Gilmore.  From what we have been told the events have been great and very well received so far (not that there would be reason to expect anything else, given the hosts).

On May 30th there will be the 6th and last workshop in this series, focussing on the topic of "How to Mass Customize Your Offerings". Knowing you all, this might be pretty interesting to look into if you plan to be in the Minneapolis, MN, area at that time.


Here
you can also find the official flyer with all relevant information. Enjoy!

24 04, 2013

[Participate] Konferenz Effizienter Staat 2013 | 15.-16. Mai | Berlin, Germany [In German]

By | 2018-06-14T06:47:38+00:00 April 24th, 2013|Events, Open/User Innovation|

OGD-KonferenzIn wenigen Wochen beginnt in Berlin die 16. Konferenz "Effizienter Staat" mit dem diesjährigen Motto: "Moderne Verwaltung: offen, vernetzt und effizient". Am zweiten Tag der Konferenz (16. Mai) findet parallel die 2. Open Government Data D-A-CH-LI-Konferenz (ODG) statt.

Neben vielen weiteren interessanten Referenten wird auch Prof. Dr. Frank T. Piller sprechen und sich der Frage widmen, ob Open Innovation in der öffentlichen Verwaltung als große Chance oder doch letztlich nur Utopie zu betrachten ist.

Das Gesamtprogramm beginnt am Mittwoch (15. Mai) um 9.00 Uhr im dbb forum berlin, Friedrichstraße 169-170 (Anfahrtsskizze unter www.effizienterstaat.eu), endet gegen 18.00 Uhr und wird am nächsten Tag um 9.00 Uhr fortgeführt (Ende gegen 17.15 Uhr).

Weitere Informationen zur Konferenz finden Sie bitte auf der offiziellen Website.

23 04, 2013

[Interview] Don’t Tell Stories, Seek Solutions: The Story of the Problem Solution Conferences

By | 2018-06-14T06:47:43+00:00 April 23rd, 2013|Co-creation, Crowdsourcing, Events, Interview, Open/User Innovation|

En-mode-solutionsWe have been reporting on the format of teh "Seeks Solution" conferences before. The idea is both simple and surprisingly effective: turn a scientific conference upside down: Skip the presentation of successful research and undertakings and focus, together, on what is really interesting for everybody: challenges yet unsolved.

The event in question is, of course, the by now fairly popular series of "Seek Solutions" conferences.

Deutsch-cSince the first conference in Quebec, things have evolved and been refined. Christophe Deutsch of En Mode Solutions, the organization now planning and executing solution-seeking conferences in innovative hubs around the world, has kindly agreed to answer some of our questions on the concept, its evolution and the future – and how you can be part of it.

 

FTP: Christophe, your
"seek solutions" program takes a slightly different approach to
problem solving than usual. Can you explain in some brief words how it works
and what makes it special?

CD: We have developed a 4-Step Process that has given,
over the years, great results!

1 -Call for Problems: The promoter of the event asks his community to
submit complex problems that defy the standard analyses of his experts in the
field.

2 – Formulate Selected Problems: We help the promoter to select the problems most
likely to garner interest at the event and to formulate them so that they can
be more easily shared. An expert of the problem’s domain, called an ambassador
in our case, is put in contact with the solution seeker. Just by asking some
basic questions, the ambassador is able to help the solution seeker further
define the problem and ensure that the description that will ultimately be
posted on a web-based platform is sufficiently clear and broad.

3 – Disseminate to a wider community – Problem broadcast: We disseminate the problems to be addressed to a
vast range of specialists in a variety of fields. They can provide a different
outlook on the problems raised, ask preparatory questions and participate in
the event. Broadcast is done through a web-based platform including as much
information as possible, such as figures, references, or details of failed
solutions.

Two strategies are employed during the
problem-broadcast step. A general broadcasting approach ensures that everyone
who thinks they could help has the opportunity to participate. A targeted
broadcast to specialists based on expectations about what type of expertise
might be relevant to a particular problem is also used in parallel.

4 – Seeking Solutions Events: The last step is what differentiates the Seeking
Solutions approach from other open innovation techniques, because it involves a
real event where non-virtual collaboration arises. Solution seekers and problem
solvers come together during a full-day session to focus on the selected
problems. Careful preparation is required to ensure maximum output from the
event. The collaboration process is divided into three phases: i) divergence,
ii) exploration, and iii) convergence. Our facilitation methods allow for
significant and creative interaction with experts who are normally not part of
the same networks, and take full advantage of the “cross-pollination” of
brainpower effect.

You’ll be surprised to see that creative solutions
have been found to your complex problems in environments completely different
from your own.

FTP: From your website
one can tell that you have been organizing a number of solution seeking
conferences in the past. What did you learn from these? (How) did the concept
evolve over time?

CD: The call for problems for the
first event – Quebec Seeks Solutions (QSS) – was launched in June 2010. Ten
problems were submitted by nine industrial companies from the Quebec City area.
The problems were broadcasted online in early November 2010. On December 14,
2010, 175 people gathered at the Convention Centre in Quebec City to attend the
first problem-solving conference (Quebec Seeks Solutions).

For this first event, the largest
perceived gain was:

  • Networking outside the
    "normal" network,
  • The generation of new ideas for
    applications
  • A better understanding of the
    problem
  • Initiation of research contracts
    with real benefits and return on investment for the companies

A second edition of Quebec Seeks
Solutions took place in May 2012. Nine solution-seeking companies and 162
problem solvers participated in the two-day event. The outcomes were as good as
the first edition with some very nice success stories as a bonus.

In June 2012, we conducted a
workshop on the same basis at the ISPIM Conference in Barcelona, Spain. The
process was slightly adapted to the duration of the event and the context of
the conference. The workshop lasted less than two hours and the call for
problems was for innovation management issues only. Thirteen problems were
submitted and 5 were selected for the workshop. The solution seekers
appreciated the experience even though it only gave them a preview of what
could be achieved in a full-day event.

What we first learned so far is
that the intellectual-property issues that our detractors raise are not a
problem
, mainly because the event in itself is an exploration where everybody
feels free to contribute. Intellectual-property challenges typically arise
"downstream" from this initial exploration.

Secondly, there is a real value
in local open innovation. Some
people say “Why connect locally when you can connect easily to the world
nowadays?” The answer is simple. Because a combination of open innovation and
collaboration on a local scale brings most of the benefits… without the
potential inconvenience of cultural differences!
Often the seeker and the
solver need to engage in collaborative research activities to achieve the
solution. Here, a regional conference offers much better opportunities than a
worldwide web platform.

Finally, it’s the importance of
the collaboration process in itself. The animation of such a conference cannot
be done in a conventional manner. The animators have to be experimented with
large groups and able to adapt depending on what happens.

Our approach is in constant
evolution and we still experiment during each event. For example at some point
in 2012
, we tried a two days event in order to see if the evening could bring
some special collaborations or new ideas. And in November this year, we will
introduce a technology push through a technology platform that local R&D
centers possess in our Quebec Seeks Solutions event. This may give ideas for
new problems or technology transfer and generate even more results!

FTP: You have three new
conferences planned for 2013, in June, September and November. Can you tell us
a bit about these? What to expect? Any big
changes?

CD: Yes, indeed, the Seeks Solutions approach is spreading around!

  • 2nd
    ISPIM Seeks Solutions, June 18, 2013 – Helsinki, Finland.
    A large conference is a great place to explore problems
    because you have experts from all around the world that can participate. I
    predict that you should see a lot more of these workshops in the future in
    numerous conferences because they offer a great way to collaborate and network!
  • Polymères en mode
    solutions
    , September 26, 2013 – St-Jean-sur-Richelieu, Canada.
     Sponsored by the
    Quebec Plastic Industry Consortium tihis one day event will focus on this
    industrial sector only. Plastic companies will submit problems they experiment
    but we may also have other industrial companies that submit problems which
    could be solved by the plastic industry.
  • 3rd
    Quebec Seeks Solutions, November 5-6, 2013

    This is where it all started! And in addition this year is the Seeking Solutions Summit – Methods and
    Policies Creating a Local Ecosystem for Technology Transfer, Collaboration, and
    Local Innovation
    . This is where we hope the open innovation world community
    will meet this fall!

Several other events are in the
midst for Canadian cities, industries and conferences! Stay tuned!

FTP: Pretending I was a
company with a problem I would like to have solved. What do I do to profit from
"seek solutions"?

CD: It’s very easy. You submit your
problem to any upcoming event we have on our calendar at www.enmodesolutions.com/en or contact Yahya Baby (yb@enmodesolutions.com) to
discuss about holding your own event in your area.

FTP: In my understanding
you are offering to organize problem solving conferences internationally, not
only in Canada. How can communities or administrations contact you for talks
about hosting a conference? How does the organizational process work?

CD: Yes
our team is ready and eager to work a lot more overseas even though we are very
busy as it is. The best way to engage into this process is to contact Yahya
Baby via email yb@enmodesolutions.com or by phone at 581-996-6778. Once we become
involved, we help the promoters organizing a successful event every step of the
way.

FPT: From your
experiences so far, do you think that this and other forms of open problem
solution concepts are already well-accepted? Do they work? Or: what needs still
to be done to unleash their full potential?

CD: Open innovation and open problem solving approaches
require a change of mindset to reach full potential. A change of mindset most
often requires a pain or an enormous challenge to work it’s way. The current
economical context in Europe and North America is a good enabler I would think!
Because status quo is not an answer for anyone, in any type of industry and in
any country right now!

Many problems that the companies are facing today are
complex because they mix technical, environmental, social, and political
issues. To face this growing complexity, classical problem-solving
methodologies are no longer appropriate. The Seeking Solutions approach has the
potential to address the complex challenges of the next decade and we believe
that it can help us to migrate from a collection of intelligences to a real
collective intelligence. The next step is to encourage more and more companies
to try local open innovation and to convince local governments to support this
movement. 

FTP: Christophe, many thanks for these extensive insights into your visions. It will certainly be a plasure to be part of a future solution seeking event again and I wish you all the best for this venture!

If you are interested in more information about En Mode Solutions and the conference format – or want to get in touch about hosting a conference yourself – please see the official website.

20 04, 2013

Open Co-Creation Dinner in the ELAT Region – 14 May 2013

By | 2018-06-14T06:47:46+00:00 April 20th, 2013|Co-creation, Crowdsourcing, Events, Open/User Innovation|

Creating an open mindset for collaborative innovation:
Dinner Networking & Co-Creation Event – 14 May 2013

ImportAOLENewsv41553575The Eindhoven-Leuven-Aken (ELAT) region is one of the most powerful innovative and high tech regions in the world. Enlarge your network and get to know CEOs and Innovation Directors of this ELAT-region by learning about co-creation in an interactive way!

In a joint dinner-workshop event between several industry associations in the ELAT region, we will discuss different approaches to co-create with customers and users.

But beyond implementing some tools, successful co-creation demands a set of internal capabilities of your organization to transfer the external input into successful innovation.

We will hence also discuss how to create an open mindset for collaborative innovation yourself.
Tuesday ,14 May 2013, 17:00 – 22:00 at C-Mine 10 bus 2, 3600 Genk, Belgium
More: Official Website and Registration Form

Program

17.00 Registration and reception
17.20 Welcome
Wim Dries, Mayor, City of Genk
17.30 Find your personal innovation challenge
Guided by Prof. Dr. Frank T. Piller
18.30 3 way dinner
18.50 Strategic partnerships, the future of innovation
Jos Pinte, Director Innovation, Agoria
19.00 BiELAT, who are we ?
Rob Janssen, chairman, Foundation BiELAT
19.30 Success story of Future Sketching with ELAT partners
Stephane Berghmans, R&D Manager, TE Connectivity
20.00 Co-creation, it is more than you think
Prof. Dr. Frank T. Piller
21.00 Co-creation design challenge, All participants, guided by Prof. Dr. Frank T. Piller
22.00     End
4 04, 2013

Mass Customization at HannoverMesse – Project KUMAC Featured in #HM13 Science Hall

By | 2018-06-14T06:47:53+00:00 April 4th, 2013|Co-Design Process, Customization Trends, Events, Featured Research, Offline Customization, Research Studies, Service Customization, Technologies & Enablers|

BannerFrom 8th to 12th of April 2013, famous trade show  HannoverMesse will take place in Hannover, Germany. Are you going to be there? Great! So will I.

The German Federal Ministry of Education and Research (BMBF) will have a large exhibition stand in a prominent spot (hall 2, stand C24) and has invited my research group at RWTH Aachen University to join them. We will present the latest findings from our research project KUMAC which is being funded by the BMBF.

I will be there on Monday, 8th, during the afternoon. Of course, members of our project team will be present throughout the week. So if you are going to visit any the largest industry tradeshow of the world, make sure to stop by! 

The objective of the KUMAC project is to develop new
methods for mass customization providers in the German retail market
.
These methods support an increase in productivity and value creation
potential of these retailers.

At HannoverMesse we will simulate the prototype of an interactive value-creation process in mass customization, using KUMAC technology to demonstrate its potential to increase both effectiveness and efficiency. In detail we will show and expain:

  • The Live-Help-System connecting online-offline configuration,
  • The Tablet Configuation Software,
  • 3D-Scanner and Softwaretools as well as
  • RFID-Technology for mass customization.

 

4 04, 2013

Aalborg University to Host Next MCPC in Feb. 2014

By | 2018-06-14T06:47:58+00:00 April 4th, 2013|Customization Trends, Events, MCPC2011, Research Studies|

Aalborg_NyTorv_2004_wikimedia_commonsIn February we posted our open letter about the sad fact that we could not organize and host this year's MCPC conference due to capacity constraints. Many of you have contacted me about alternative ways to keep the MCPC alive and today I am glad to announce that the Mass Customization Research Group at Aalborg University has commited to hosting the conference in 2014.

Below please find soem extracts from their announcement letter, including a call to feedback for everybody interested in actively participating in the shaping of this conference.

We are really glad that there is so much dedication to the project within the MC community and hope that MCPC will continue to be a corner stone of the international MC family.

Dear MC Community,

It was with
some regret that we received the message from our good colleague Frank Piller
and his hardworking team, that he and his organization for different reasons will
not be able to arrange and host MCPC in 2013.

We, the
Mass Customization Group at Aalborg University, have decided to get more
engaged in the current process under certain conditions; therefore we address
this formal letter to the MCPC community with support from Frank Piller and
Mitchell Tseng.

First of
all, Aalborg would be able, willing, and delighted to host the MCPC 2014 in
Denmark on Feb 4-7, 2014
to offer the MC community a continuous place to meet
and exchange ideas.

We believe
that the biannual MCPC conference still has great value for MC researchers and
practitioners and we owe our friends a lot of credit for the work done in
previous MCPC conferences.

But changes
are needed and we believe that this is also what Frank & Co are expressing
with their message last week.

We will
suggest a very simple way of organizing the future MCPC event, by forming 2
committees: (self-nominating):

The International Organizing Committee has
the obligation to arrange each conference. This committee has at least 6
members, where 3 members are from the organization/research group hosting the
upcoming event, 1 member from past organizer organization, and 1 member coming
from the organization to be in charge of the next upcoming event. The members
of The Organizing Committee are presented in the closing session of each MCPC
conference as well as the location of next conference. The chair of the
Organizer Committee is held by one of the 3 "hosting" members.

The International Scientific Committee has
a minimum of 9 members, of who 2 members are from the hosting organization and the
rest are representatives from the general MCPC community. The Scientific
Committee is expected as advisory partner for the hosting organization in
selections of topics, keynote speakers and themes for the upcoming MCPC, as
well as the members will be asked as needed to assist as chair for sessions, reviewing,
chair group of reviewers etc.

And we ask you to become involved:

RESPONSE DEADLINE: 19th of APRIL

  1. Let us know whether you believe in a future
    global MCPC and the plan sketched above.
     
  2. If you would be interested in being a member
    of the Scientific Committee please let us know.
  3. If your organization would be interested in
    hosting the MCPC 2015 conference, please let us know.

Please send your response to: kni@m-tech.aau.dk

In case we are
getting enough thumbs up, positive feedback, and candidates for the Scientific
Committee, we will immediately start organizing the next MCPC and keep you
informed

Mass
Customization RESEARCH group

Department
of Mechanical and Manufacturing Engineering, Aalborg University, Denmark, Kaj A.
Joergensen, Thomas D. Brunoe, Stig B. Taps and Kjeld Nielsen

 

 

Aalborg MC Group

The group currently consists of four senior researchers including Kaj A. Jørgensen, Stig B. Taps, Kjeld Nielsen & Thomas D. Brunø and three Ph.D. students, Steffen N Jørgensen, Simon Haahr Storbjerg and Tufail Habib.
4 03, 2013

RWTH-TIM Conference: Business Model Innovation is topic of Aachener Innovationsplattform 2013

By | 2018-06-14T06:48:11+00:00 März 4th, 2013|Events, General|

(In German for our German speaking readers: An invitation to the annual conference of our RWTH TIM Group. This year's topic: Busines Model Innovation)

AIP2013Die Aachener Innovationsplattform ist einer der wichtigsten jährlichen Veranstaltung des Lehrstuhls für Technologie- und Innovationsmanagement (TIM) an der RWTH Aachen. Im Mittelpunkt steht dabei der Erfahrungsaustausch unter erfahrenen Praktikern aus F&E, TIM, New Business Development und Strategie.

Die Veranstaltung findet im Rahmen des TIM-Expertenkreises an der RWTH Aachen statt, ein Zirkel leitender Manager und Experten im Innovationsmanagement meist großer globaler Unternehmen.

Die AIP 2013 wird ganz im Zeichen eines der relevantesten und zugleich herausforderndsten Themen einer sich schnell wandelnden Marktumwelt stehen: Neue innovative Geschäftsmodelle erkennen, erschließen und erfolgreich umsetzten.

Unternehmen müssen zunehmend über neue Möglichkeiten zur Erreichung der Unternehmensziele nachdenken und stellen dabei fest, dass das traditionelle Geschäftsfeld nicht mehr trägt.
Neben Impulsvorträgen und Praxisbeispielen steht dabei wieder vor allem der persönliche Erfahrungsaustausch zwischen den Teilnehmern im Vordergrund.

Wir freuen uns, Sie im April zur 4. AIP in Aachen begrüßen zu dürfen!
Auf der offiziellen Konferenzwebsite finden Sie ausführliche Informationen zu Inhalten, Speakern, Anmeldung und Organisatorischem.

Hinweis:

Aufgrund der hohen Relevanz des Themas bieten wir einem begrenzten Teilnehmerkreis die Möglichkeit, sich im Rahmen des RWTH Zertifikatskurses "Business Model Innovation"
mit uns noch intensiver auf die spannende, aber planbare und systematisierbare Reise
der Business Modell Innovation zu begeben und anhand aktueller Fallstudien und Good-Practice-Beispiele
(aber auch der Analyse von Flopps und Mißerfolgen) ein Instrumentarium
zu entwickeln, um erfolgreich die Prinzipien von Business Model
Innovation anzuwenden.

Das erste von zwei Modulen findet parallel zur AIP 2013 vom 17.-19.04.2013 statt und beinhaltet den Besuch der Konferenz!

26 02, 2013

Open Letter to MCPC Community: No MCPC 2013 at MIT, but many new opportunities

By | 2018-06-14T06:48:14+00:00 Februar 26th, 2013|Events, General, MCPC 2007, MCPC 2009, MCPC2011, MIT SCG|


Mcpc_blogpost_bild

In case you participated at the last MCPC conference in San Francisco (Nov 2011), I
believe you had, like me, a great conference experience. In fact, many of you already asked
me about the next event.

Hence,
I am really sorry to inform you that for personal and capacity reasons, we will
be not able to organize and host the MCPC in 2013
at MIT.


Topping
the great experience of MCPC 2011 in San Francisco would have been difficult
and a lot of work, demanding capacity (time) that we as the original hosts and
organizers do not have available any longer.

I am
doing many exciting things in Europe and the U.S., but also have many commitments and responsibilities which do not give me the chance
any longer to invest in the MCPC as I did in the past. The same holds true also
for the core team of people at MIT and HKUST that were instrumental in doing
this.

But I
believe that this is not the end of the MCPC but just the beginning of more:

Mass
customization now is at a transition point where we do not have to discuss it
any longer, but just should practice it.
This demands a different format of
exchange in-between practitioners.

For
this reason, we have established an exciting associate
membership format
for companies in the MIT Smart Customization Group at MIT
Media Lab.  We believe that such a
consortium of trusted members, meeting 2-3 times a year at MIT or in a company,
can provide a better way of exchanging experiences and learning from each
other.

In
case you are interested to join our MIT group, head here
: http://scg.mit.edu/people/corporate-members

We
will continue to have smaller events or seminars at MIT, and there are the
established mini-conferences of the MCPC family and several upcoming special
tracks in established conferences.

But I also strongly believe that a large MCPC-alike conference still makes sense!

Mitch Tseng and I are open for any research group that feels empowered and
strong enough to do an academic-practice event similar to MCPC
. I am happy to
support this as far as I can (mainly with publicity), but be warned that this
demands at least Euro 100K investment and about 1 person year full time capacity
for preparations, the CfP, paper reviews and management, and event organizations
(and we never made any profit with the MCPC as we wanted to keep this an
affordable community event).

In
case you have a realistic plan to host (and fully organize) this conference in
the future, let us know – or just do it: We do not claim any ownership or
exclusivity of mass customization events. In fact, it really should become more
a community organized thing!

So even with a MCPC conference organized by my colleagues and me, I am looking forward to may exciting interactions and meetings.

25 02, 2013

ISPM Seeks Solution: Problem Conference in Crowdsolving Innovation Management Challenges

By | 2018-06-14T06:48:18+00:00 Februar 25th, 2013|Co-creation, Events, Open/User Innovation|


Bild grossOne of the most innovative approaches to open innovation
is coming again this year: The Problem Conference.

Here: For Management Challenges!

The core idea: Turn a conference upside down. Instead
of presenting "solutions" and "best practices" to impress the other
participants with your successes, present your hardest challenge
.
Present what you could not solve, and ask openly for help! The
(beginning of the) solution then will be co-created with the
participants.

Due to the great success of the first problem conference in 2010 we are proud to announce to you the 2013 edition of the ISPIM Seeks Solutions Conference!

Taking place 16:00 – 17:30, June 18th, at the ISPIM conference in Helsinki (Room: 304 – 3rd floor). The ISPIM 2013 conference offers the unique opportunity to engage in this new form of "local open innovation".

Call for problems: What is your problem with managing innovation?

You have a problem related to innovation management and want to use the intelligence of experts from all around the world to solve it? Here’s how you can do it!

Submit your problem to ISPIM Seeks Solutions and if your problem is selected your problem will be treated during the one hour and a half workshop on June 18th at the ISPIM conference in Helsinki.

To submit a problem, describe it using here

The process is based on the open innovation problem broadcasting approach. Problems can be submitted until March 29th. The “best problems” will then be selected and broadcasted on the web few weeks prior the event. Problem seekers will also get some support from ISPIM experts to well define the problem prior to broadcasting it. During the workshop in itself, ISPIM delegates participating to the workshop will collaborate around the selected problems and help you in understanding it better.

If you need more information: contact conference staff at ispim.helsinki@enmodesolutions.com

Banner

29 01, 2013

MC2012 Tagungsband erschienen: Profitieren von Kundenintegration

By | 2018-06-14T06:48:29+00:00 Januar 29th, 2013|Books, Customization Trends, Events, Personalization|

Product_thumbnail(Sorry, German posting on German book) Die MC2012 war die größte Konferenz zu den Themen Mass Customization (individuelle Massenfertiung) und Kundenintegration im vergangenen Jahr. Wir berichteten an dieser Stelle ausführlich sowie via Twitter live aus dem Konferenzzentrum.

Nach dem großen Erfolg der Veranstalung in Salzburg und der angeschlossenen Fachbesucherausstellung ist nun der offizielle Tagungsband erschienen. Auf 139 Seiten werden neben den Originalpräsentationen aus der Konferenz die zentralen Themen von Prof. Frank T. Piller (RWTH Aachen), Prof. Dominik Walcher (FH Salzburg) und Dr. Paul Blazek (cyLEDGE Media) zusammenfassend besprochen, die mit der MC-Konferenz 2012 bereits zum zehnten Mal ein Forum für internationale Fachteilnehmer aus Wirtschaft, Industrie und Forschung präsentierten.

Der Tagungsband "MC2012 – Profitieren von Kundenintegration" ist ab sofort als Downloadedition über Lulu sowie in Kürze über Amazon verfügbar.

 Aber hier schon ein paar Photoimpressionen der Veranstaltung …

6a00d83453b37069e2017742f03701970d-700wi

 

21 12, 2012

Conference Report: Observations and Conclusions from the MIT Smart Customization Seminar 2012

By | 2018-06-14T06:48:57+00:00 Dezember 21st, 2012|Customization Trends, Events, MIT SCG, Personalization, Technologies & Enablers, Wrap Up|

Over the past months we have reported a lot on the latest preparations of one of the most important meetings of the customization community in 2012: Smart Customization Seminar, hosted by Smart Customization Group, MIT. Now that the event has taken place and we got some time to breath again we want to take a look back and share some of our experiences with you. 

WorkAtSCGWith the general topic being Micro | Macro | Customization it has been a really broad range of experts giving insight and views on customization from the point of view of their respective field of profession or research. From internationally renown scholars like Joseph Pine, Eric von Hippel or Alex Pentland to experts for (custom) architecture, food individualization or top-notch sports cars: This years lineup of speakers brought some centuries of combined experience into one room. 

Overall there was a great agreement that customization will continue to and play an even more major role in implicit and explicit design of our all's common living space, especially in large cities, and the way we interact, produce, buy and consume. 

FerrariOne highlight of the seminar was when Marco Mattiacci, CEO of Ferrari North America, presented what could be called the glass ceiling of automotive individualization: A Ferrari 599XX EVO, in red, of course. Unfortunately we could not take the 1.500.000 USD car for a short test drive around Boston highways, but at least many auto enthusiasts got the chance to get photographed with this little gem of the four-wheeled world. 

Of course, the car did not just serve as a background for nice souvenir photos. In fact it did underline one very important message: the desire for individualization is an important part of human psychology. While a car for
10.000 USD would get you from A to B just fine, one for over a million Dollar will still leave room for individual desires. And to fulfill these, be it in regards to admittedly exclusive sports cars or "just" individually produced nutrition bars, is not only a big step towards a new age of consumerism but also a business opportunity that could revolutionize many branches. 

MattiacciAs Mattiacci explained in his keynote speech, implementing (the right kind of) customization in an established company is not necessarily an easy undertaking. But once you have overcome potential barriers and worked out a system that fits your product and corporate philosophy, you can majorly benefit from your entrepreneurism: Ferrari managed to increase orders of individualized elements on their cars from a few thousand to about 80.000 USD per new car that is being bought, "just" by tweaking the way they offer customers to personalize their car in Farrari showrooms. That is rather impressive. 

Another great example of how the future of both retail and urban planning could potentially look like was outlined by Prof. Alex Pentland of MIT. He demonstrated how data mining can be employed to optimize shopping experience for customers, making it more convenient to find what you (likely) want to buy, making the process less tiresome and more efficient at the same time. 

As Alex Pentland showed, using a large enough database of location data from cell phones, one can make actually rather precise predictions of the buying behavior of customers, what they are interested in, individually, and which product offer might be benefitial to them. 

Of course, this is a really double-edged sword. Not everybody is comfortable with his location data being used for marketing purposes (or even stored). And while privacy concerns are very much understandable, this technology still has a lot of potential, certainly not against the will of customers but, with their agreement, advertising could see a real revolution. Imagine only seeing product ads about things you really care about on television. No more generalized campaigning but specific offers for every individual, fitting his or her interest and needs. This kind of customization will need a lot of further development until it will become as universally accepted as today's broad-range advertising, but it at least has the potential to play a big part in tomorrows retail world. 

Also very interesting was a finding presented by MIT's Ryan Chin: Employing modern RFID technology his group could prove in a research scenario that mass customized dress shirts are being worn more often or used over a longer period of time as compared to non-customized shirts. This is certainly explainable with not only a better fit but most importantly the customer's increased affection to a product he individualized himself. 

AtSCG12

This, and other presentations, deliver a clear message: customization is far more than a trend for those with a special interest in personalized products. It will be one of the most important aspects of living and conducting business in the coming decades. And while we are still far from a fully customized world, this is an excellent time for innovative entrepreneurs to get into the market and secure themselves market shares, like Anthony Flynn did with his venture YouBars, producing custom nutrition bars. And sometimes, its just a small idea that sparks something large

But customization is not only a matter of business opportunities. At least evenly important, it will be part of our future society. More individualism will change the face of urban living, personal traffic, media consumption and many more fields of life forever. And while this development will be driven by consumers and supported by industry, it is also academia and administration who is asked to get a custom world into their focus of attention and do their part to make the future fit the nature of humans better by creating an enviroment that allows individuals to do what makes them individual: Taking and living their choice.