Full program of #MCPC2011 published: More than 150 Presentations on Mass Customization, Customer Co-Creation & Open Innovation
Finally, the full conference program of the MCPC has been released. There still are a few things to update and exchange, but 95% of the program are fixed!
In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world's leading researchers in these areas will present latest findings in an accessible way.
The interactive conference format of the MCPC 2011, supported by the proximity to the Silicon Valley / Bay Area entrepreneurship and investment community, allows for deep interaction and networking between the participants. There are more than 150 presentations, panels, or workgroups on the program!
Join us in a lively exchange on best practices, case studies, success factors and open business models that focus on the top management and leadership issues and / or provide deep insights into specific design parameters of the tools and technologies behind open co-creation and mass customization.
Some selected topics of presentations and panels at the MCPC include:
– Setting up a mass customization business model;
– The market for mass customization;
– Defining a customer co-creation initiative that works;
– Managing customer-centric supply chains and fulfillment:
– Design elements of successful configuration toolkits;
– Metrics for open innovation;
– Implementing open innovation in an R&D organization;
– Learning from failures of the early pioneers;
– Getting VC investments for business models for MCP;
– Optimal incentives for internal and external participants;
– Getting corporate buy-in for customer co-design and OI;
– And much more!!
Before the main conference (Nov 18-19), a special business seminar provides executable frameworks for the management of mass customization and open innovation and a focused view on future topics.
Please register as soon as possible, as seats are limited and many are already taken! The conference hotel is conveniently located between San Francisco Airport (SFO) and Silicon Valley and allows for very efficient travel.
We hope to meet you in San Francisco in late Nov !
Frank Piller and Henry Chesbrough
MCPC 2011 Co-Chairs