29 10, 2011

#MCPC2011 Business Seminar: The Tools for Open Innovation at #TechShop, #Idea Couture and #Ford

By | 2018-06-14T07:15:53+00:00 Oktober 29th, 2011|Cases-Consumer, Cases-Industrial, Clothing, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Implementing open innovation is not always easy. This session will provide a focused few on approaches and tools to utilize the benefits of open innovation.

Mark Hatch, CEO, TechShop
BOOM! An innovation Explosion: How to Change the World Through Open Access to the Tools of Invention 

HatchThe presentation will share how TechShop changed the world through open access to the tools of invention… and provide a guide on practical ways to leverage this platform for your organization. Open source, the cloud, ubiquitous connectivity, search and find efficiencies, and powerful cheap processing have been driving the rapid acceleration of innovation in any field touched by computers and communication media. Now, with the advance of inexpensive access to extremely cheap, powerful and easy to use tools, the invention of physical products has never been easier, cheaper, or speedier… particularly if you have a $100 a month membership to TechShop. Mark presents five technologies prototyped and built at TechShop that have already started to change our world. He reviews the drivers of this new capability and then explores how you can leverage this new service.

Leah Hunter, Global Head of Insights and Innovation, Idea Couture
Making Co-Creation Strategic

HunterThe concepts of open innovation, mass customization and co-creation are often used interchangeably and raise new questions and challenges that highlight the need to understand the variables in their design of mechanisms, business processes and the economic implications for organizations. Leah Hunter will introduce the consumer co-creation value chain, a model that is used to analyze and understand the mechanics of co-creation. She will further illustrate its value by sharing Idea Couture's experiences in designing co-creation strategies. What are the differences between crowd wisdom versus collective intelligence; crowdsourcing ecosystems and market co-creation; motivations and creative incentive design; task characteristics and task design? Leah's presentation will align the strategic intent of the business to a co-creation strategy.

TJ Giuli, Technical Expert Ford Research and Advanced Engineering, Ford Motor Company
Leveraging Open Innovation to Create a Customized Driving Experience

TJ_GuiliFord Motor Company, a global automotive industry leader based in Dearborn,Mich., manufactures or distributes automobiles across six continents. With
about 176,000 employees and about 80 plants worldwide, the company's automotive brands include Ford, Lincoln, and Mercury. Recently, Ford opens its research doors to external contributors, tapping into minds at universities and other organizations outside the automotive industry for the next best idea for, e.g., in-vehicle connectivity and infotronics. One of Dr. Giuli's latest open innovation projects is American Journey 2.0, which paired up Ford and University of Michigan students who were challenged to build a new class of social networking apps for the vehicle during a 12-week course. The winning app made its way into a Ford Fiesta for the ultimate test drive to California for the 2010 Maker Faire, the largest do-it-yourself event of its kind. In his presentaton, Dr. Giuli will share this and other experiences in open innovation at Ford.

Please find the complete program at the official MCPC 2011 website.

28 10, 2011

#MCPC2011 Business Seminar: Using Social Media for Customer Co-Creation at #Quirky and #IndieGoGo

By | 2018-06-14T07:15:57+00:00 Oktober 28th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

Social media is becoming a core platform for new product & new service development. Learn from the pioneers in this field and discuss how these approaches could work in your company.

John Jacobsen, Head of Engineering, Quirky
 Social Product Development – Launching a Great New Product Every Few Days

JacobsenQuirky is a social product development company that brings two brand new consumer products to market each week through its online collaborative platform. Quirky’s community of almost 90,000 members weigh in on every aspect of product development from research to industrial design to branding; quirky shares its revenue with the influencers who help bring each product to life. Since its launch in 2009, Quirky has collaboratively developed more than 120 new products. Top influencers are making tens of thousands of dollars. National retail partnerships include Bed, Bath & Beyond and HSN, with its own show on the HSN Channel each month. Quirky will also have its own show premiering on The Sundance Channel on August 30th. The show, called Quirky, is about the powerful process of making invention accessible. Each one-hour episode will demonstrate how Quirky has successfully re-engineered and democratized the business of innovation.

Erica Labovitz, Director of Marketing, IndieGoGo
Experiences with Crowdfunding in the Movie Industry

Labovitz

 

 

 

 

 

 

Please find the complete program at the official MCPC 2011 website.

27 10, 2011

#MCPC2011 Business Seminar: Winning with Open Innovation at #Procter&Gamble, #Eyeka and #Clorox

By | 2018-06-14T07:16:00+00:00 Oktober 27th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers|

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

The business seminar today will focus on open innovation. We will start the day by two inspirational keynotes on companies that really "got it" in open innovation and co-creation.

Ashish Chatterjee, Director Connect+Develop, Procter & Gamble
Celebrating a Decade of Open Innovation at P&G – Key Lessons

ChatterjeeWith every celebration comes reflection. What’s worked, what hasn’t? What can be better moving forward? Such is the case for Procter & Gamble, now marking 10 years of Connect+Develop℠, the Company’s branded approach to open innovation. In the true spirit of collaboration, P&G shares both the good and the bad they’ve experienced along the way. From the first deal, to some of the biggest, to some that simply never were, or never should have been, P&G also will discuss new open innovation frontiers and challenges on the road ahead.


Suzan Briganti, US Rep., Eyeka S.A. & CEO, Totem Brand Strategy
Edward Rinker, Research Fellow, Clorox

Co-Creation Among the Fortune 500

Briganti_rinkerIn many ways, co-creation has been more of a European phenomenon. The (according to Forrester Research) top three co-creation platforms (Eyeka, Jovoto and Hyve) are based in Europe and until fairly recently, many US companies have hesitated to adopt the methodology. In this presentation, Eyeka’s US Representative and their first Bay Area client, Clorox, will discuss their views on the state of co-creation among the US Fortune 500. They will reveal why companies are turning to co-creation, the internal resistance they sometimes face, and how they overcome it to use this unconventional new methodology. Their remarks will touch on some ways in which co-creation differs from traditional market research and customer insights.

Please find the complete program at the official MCPC 2011 website.

27 10, 2011

#MCPC2011 Program Highlights – Mass Customization, Open Innovation and Leadership

By | 2018-06-14T07:16:03+00:00 Oktober 27th, 2011|Co-creation, Co-Design Process, Customization Trends, Events, MCPC2011, Open/User Innovation, Technologies & Enablers|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

The relationship of mass customization and sustainability has discussed since quite a while, but still there is very little knowledge about this field. A dedicated track at the MCPC2011 will provide a closer look on this topic.

Sessions 3.5 (Nov 18): Mass Customization, Open Innovation and Leadership

Introduction: Mass Customization, Open Innovation and Leadership: Visualizing the Intangibiles

The introductory presentation to this session will be held by Ralf Reichwald (Munich University) and Kathrin Moeslein (Erlangen-Nuernberg University).

Visualizing the Invisible in MC & OI of Services, Systems and Solutions

Presented by Kathrin Moeslein (Erlangen-Nuernberg University) and Ralf Reichwald (Munich University).

The Open School Concept — How to Integrate Students More Effectively into the University's Business Life?

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration (reducted rates until Sept 30)

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

26 10, 2011

#MCPC2011 Opening Presentations: Advanced Mass Customization Thinking at #Deloitte and #Gemvara

By | 2018-06-14T07:16:06+00:00 Oktober 26th, 2011|Cases-Consumer, Customization Trends, Design, Events, MCPC2011, Personalization, Service Customization, Technologies & Enablers|

MCPC 2011 On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

The MCPC 2011 Business Seminar kicks-off with an introduction by the conference chairs and two corporate leaders that have pushed mass customization to a new level.

Frank T. Piller (RWTH Aachen) & Henry Chesbrough (UC Berkeley)
Bridging Mass Customization & Open Innovation: A Framework

Piller_Chesbrough_3The MCPC 2011 event is an experiment: Can we advance our knowledge of innovation effectively by linking mass customization and personalization with open innovation? While developed separately and build on different theoretical and conceptual backgrounds, we believe that mass customization and open innovation are closely linked and can benefit from a broader exchange between both schools of thought. In this brief opening comment, the two conference co-chairs will provide an overview and introduction into the themes of the conference.

Cathy Benko, Vice Chairman, Deloitte U.S. Firms
Mass Career Customization: From Corporate Ladder to Corporate Lattice

BenkoCentered on the insight that today's career is no longer a straight climb up the corporate ladder, but rather a combination journey of climbs, lateral moves, and planned descents, Mass Career Customization (MCC) provides a new model for how careers are built and talent is developed. Borrowing from consumer products trend away from one-size-fits-all to mass product customization, this new approach builds employee loyalty and provides for dynamic alignment between individual and corporate needs. The MCC framework has four dimensions: (1) Pace; (2) Workload; (3) Location/Schedule; and (4) Role. Employees and their managers collaborate to find the right fit across those dimensions at any point in time and over time, as long as the choices work for both the individual and the business.

Matt Lauzon, Founder & CEO, Gemvara
Establishing Mass Customization in a High-End Luxury Market

LauzonRealizing a niche in the jewelry industry at the intersection of e-commerce and mass customization, Matt Lauzon, co-founder of online custom jewelry site Gemvara.com, and one of the youngest execs under age 30 to raise multi-millions in funding (over $25M), will discuss his “me-Commerce” vision for the future of online shopping and share insight as to why over 40% of his customers have never bought a piece of jewelry online before buying on Gemvara.com. Taking notes from how Dell transformed PC customization, Zappos revolutionized online customer service and Netflix used targeted data to meet customer needs, Matt will explain the key findings when it comes to launching an online shopping experience, discuss how virtual inventory could benefit all e-tailers and share his thoughts on achieving success within the “emotional web.”

Please find the complete program at the official MCPC 2011 website.

25 10, 2011

#MCPC2011 Program Highlights: MC Manufacturing and Supply Chain Management

By | 2018-06-14T07:16:09+00:00 Oktober 25th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Customization Trends, Design, Events, MCPC2011, Open/User Innovation, Research Studies, Service Customization, Technologies & Enablers, User Manufacturing, Virtual Models|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Successful Mass Customization not only depends on the design and proper employment of the consumer backend (configurator). Of equal importance is the organizational structure "behind the scenes" that allows a company to actually keep the promiss of individual production while still remaining profitable. In this session we will hear expert advices about the key aspects of successful MC Manufacturing and Supply Chain Management.

 

Sessions 7.4 (Nov 19): MC Manufacturing and Supply Chain Management

Modeling & Simulation of MP-MC Apparel Manufacturing

Apparel companies that initiate Mass-Customization (MC) must identify a suitable manufacturing (assembly) strategy, which is vital for their success. Most companies that produce apparel using Mass Production (MP) systems, are interested in investigating if the existing systems can be used to implement a MC strategy.

In this part Muditha Senanayake (Cal Poly Pomona) and Trevor Little (North Carolina State University) will explore the opportunity to mix MP and MC using computer modeling and simulation. Based on varying sizes of bundles and varying frequencies of products tested on simulated production lines they will present their observations of the production system performance. As a result they will present possible implementations of mix manufacturing strategy and its limitations.

Using a Simulation-Based Framework to Design Supply Chain Offering Mass Customization in the UAE

Mass Customization has emerged as a successful business model that can address the contemporary challenges of global markets. Although companies have adopted various levels of MC, a major challenge for firms is to efficiently design their supply chain in function of their MC offers, which also needs to support the involvement of customers in the innovation process. Marc Poulin will present a work in progress of a simulation framework that enables UAE firms to design supply chains that offer MC products and services. Using the leading edge simulation software SIMIO he will model and simulate supply chain models in the UAE.

Methodology for Implementing the Right Supply Chain for Mass Customization

In this presentation Luigi Battezzati (University of Milan) will focus on the definition of preliminary implementation guidelines in order to define the proper supply chain for different products (emotional, functional), manufactured by different companies (mass or handcraft producer), in compliance with different winning criteria impacting on critical areas for Mass Customization

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

23 10, 2011

#MCPC2011 Program Highlight: Design Thinking for Open Innovation an Mass Customization (Showcase Symposium)

By | 2018-06-14T07:16:11+00:00 Oktober 23rd, 2011|Cases-Consumer, Cases-Industrial, Co-Design Process, Events, MCPC2011, Open/User Innovation, Personalization, User Manufacturing|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

In this showcase session is  the participants will be provided with the latest results of scientific research on how mass customization and open innovation is evaluated by professional designers as well as on how aesthetic preferences are varying within different cultures. On top of that well known design agencies such as IDEO and designaffairs will present their approaches of how to integrate customers into their design processes.

Session 6.6 (Nov 19): Design Thinking for OI and MC (Showcase Symposium)

In this special showcase session will consist of five individual presentations by Dominik Walcher and fellow experts. Following that the presenting Open Innovation and Mass Customization specialists will engage in a panel discussion on MC, OI and Design.

Schowcase Speakers:

Walcher
Dominik Walcher, (Salzburg University of Applied Sciences):
What designers think about Mass Customization and Open Innovation – A recent survey

Rothbucher
Bernhard Rothbucher, (Salzburg University of Applied Sciences):
Cultural Customization – A case study research on natural acceptance

Kumar
Minu Kumar, (San Francisco State University):
Think global, act local – A cross cultural study on aesthetic preferences

Jurke
Christian Jurke, Director Design Strategy at designaffairs, Munich:
SimuPro – a method to create customer oriented solutions for global markets
 

Bertrand
Blaise Bertrand
, Associate Partner at IDEO:
Design Thinking – IDEO's method to integrate customers in the design process


Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011
:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

21 10, 2011

#MCPC2011 Program Highlights: Strategic Capabilities for Mass Customization (Showcase Session)

By | 2018-06-14T07:16:16+00:00 Oktober 21st, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011, Open/User Innovation, Personalization, Research Studies, Technologies & Enablers|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Proven by many success stories from all kinds of businesses, Mass Customization is one of the most promising concepts of our time. History shows, though, that a great theory is worth little without practical knowledge. Mass Customization is no different and hence it is of great importance to correctly understand why and, most important, how value can be created by the employment of MC. In this session we will hear about failure and success, core capabilities and different approaches to make the most out of a concept that is easy to comprehend, yet hard to master.

Sessions 7.1 (Nov 19): Strategic Capabilities for Mass Customization

Why MC Organizations Fail

In this session, Dominik Walcher (Salzburg University of Applied Sciences) will explain the development of a classification system for failure reasons of MC organizations based on literature review both form entrepreneurship and Mass Customization research as well as qualitative expert interviews. He will then discuss the exemplary application of this system to the Custom Foot failure case study.

Value Creation by Mass Customization: An Analysis of the Three Core Capabilities of Mass Customization

This part will focus on the key essentials of Mass Customization. Thorsten Harzer and Frank Piller (RWTH Aachen University) and  Fabrizio Salvador (Instituto de Empresa) will give an insight in and discuss the importance of the three core capabilities of Mass Customization.

Comparing Four Personalization Approaches to Understand Value of Personalization

Chenjie Wang (Georgia Tech) and Mitchell Tseng (Hong Kong University of Science and Technology) will present the findings of their study regarding sources of distinctive value as being perceived “unique” by individual consumers. Based on the results of their investigative work they will share their conclusion about how different business models and associated design approaches can be developed to augment the value of product design. Presenting four different approaches in personalized products they will discuss different ways of customer engagement with respect to these four values, analyzing how personalization values are addressed and identifying their unique design features, user interactions and other relevant parameters in design ecosystems.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

12 10, 2011

Full program of #MCPC2011 published: More than 150 Presentations on Mass Customization, Customer Co-Creation & Open Innovation

By | 2018-06-14T07:16:29+00:00 Oktober 12th, 2011|Cases-Consumer, Cases-Industrial, Co-creation, Crowdsourcing, Customization Trends, Events, General, MCPC 2007, MCPC 2009, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization|

   MCPC2011_4

 Finally, the full conference program of the MCPC has been released. There still are a few things to update and exchange, but 95% of the program are fixed!

In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world's leading researchers in these areas will present latest findings in an accessible way.

The interactive conference format of the MCPC 2011, supported by the proximity to the Silicon Valley / Bay Area entrepreneurship and investment community, allows for deep interaction and networking between the participants. There are more than 150 presentations, panels, or workgroups on the program!

Join us in a lively exchange on best practices, case studies, success factors and open business models that focus on the top management and leadership issues and / or provide deep insights into specific design parameters of the tools and technologies behind open co-creation and mass customization.

Some selected topics of presentations and panels at the MCPC include:

MCPC2011_4– Setting up a mass customization business model;
– The market for mass customization;
– Defining a customer co-creation initiative that works;
– Managing customer-centric supply chains and fulfillment:
– Design elements of successful configuration toolkits;
– Metrics for open innovation;
– Implementing open innovation in an R&D organization;
– Learning from failures of the early pioneers;
– Getting VC investments for business models for MCP;
– Optimal incentives for internal and external participants;
– Getting corporate buy-in for customer co-design and OI;
– And much more!!

Before the main conference (Nov 18-19), a special business seminar provides executable frameworks for the management of mass customization and open innovation and a focused view on future topics.

Please register as soon as possible, as seats are limited and many are already taken! The conference hotel is conveniently located between San Francisco Airport (SFO) and Silicon Valley and allows for very efficient travel.

We hope to meet you in San Francisco in late Nov !

Frank Piller and Henry Chesbrough

MCPC 2011 Co-Chairs 

http://www.mcpc2011.com | MCPC2011 Full Program

 

12 10, 2011

#MCPC2011 Program Highlight: Open Innovation Capabilities

By | 2018-06-14T07:16:34+00:00 Oktober 12th, 2011|Co-creation, Co-Design Process, Customization Trends, Events, MCPC2011, Open/User Innovation, Research Studies, Service Customization, Technologies & Enablers|

 

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Open Innovation has developed far beyond the state of a niche-method practiced only by a selective few entrepreneurs. With the evolution of the internet to "Web 2.0" the chances offered by employing this global meeting place to integrate consumers into the innovation process has been understood long since by large and small companies alike. Still the capabilities of Open Innovation are not been used to their fullest by many who could profit from its broader use. In sessions 6.4 and 7.4 we will take a look at what is possible and how it can be achieved.

Sessions 6.4 & 7.4 (Nov 19): Open Innovation Capabilities

Paradigm Shift of Innovation Processes

The phenomena MC, OI and OSI do not only stand for interactive business models but also represent the radical opening of the value creation chain on an unprecedented scale.
Doris Blutner
(RWTH Aachen University) will explain how a generalized inclusion for people to participate in the designing process develops into a new paradigm of the genesis of innovations, which equals a discovery procedure, which – through its collective action – stirs up the economic competition, and whose products cannot be attributed to national origin any longer.

Management of Uncertainty: The Key for Open Innovation

Transformation in modern society is typified as a changeover from uncomplicated/simple/first modernity to reflexive/automatic/late modernity. Reflexive modernization is based on the idea of a risk society, forced individualization and multidimensional globalization which deeply manipulates the context for open innovation. Since managing uncertainty can be regarded as a core practice of successful innovation management, Robert Freund and Zoran Anisic will discuss open innovation from the second modernity point of view and shows new ways of dealing with uncertainty.

Emerging Capabilities of Open Innovation in Networks

In this presentation Astrid Lassen, Alexia Jacobsen, Sören Poulsen, Sören Wandahl and Henrik Sörensen (Aalborg University) will particularly focus on determining how to engage a willing but largely inexperienced network of companies in user-driven innovation. They will identify essential antecedent of user driven innovation and provide insights into how to stimulate and develop emerging capabilities of open innovation, especially in an industrial context.

Implementing Open Innovation: Groundwork on a Strategic Transformation Model for Multinational Companies

In this part Norman Mueller (Anglia Ruskin University) will aim to extend the understanding about the interface of organizational behavior/development and Open Innovation, specifically about how OI is implemented and adopted within multinational companies (MNCs). He will especially focus on human interactions in connection with change processes, taking an aggregated view on inter-dependencies between departments within MNCs.

On Becoming a User-Driven Firm: Slow-Cooked for Extra Goodness?

Mika Westerlund (Aalto University) and Seppo Leminen (Laurea University of Applied Sciences) will reveal what it takes for established firms to shift from traditional provider-driven innovators into modern-day user-driven co-creators. Based on firms’ experiences they identified four distinct phases of becoming a user-driven firm which they will describe and analyze. Their presentation will be completed by a discussion on organizational challenges that a firm faces on the sometimes long way towards an open organization.

Trust is Good, Control is Better: An Open Innovation-Controlling for SME

Due to a lack of respective research Small and Medium Enterprises currently have no instrument helping them to decide whether they should adopt Open Innovation.
Jessica Koch
, Eckart Hauck and Ingrid Isenhardt (RWTH Aachen University) will present their research on the topic of the efficiency of OI for SMEs and talk about the development of an instrument that can help SMEs to decided whether employing OI is worthwhile or not.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

11 10, 2011

Free Webinar: Cracking the Code of Mass Customization

By | 2018-06-14T07:16:39+00:00 Oktober 11th, 2011|Co-creation, Co-Design Process, Crowdsourcing, Customization Trends, Events, MCPC2011|

  Brandsquare_cut
You are all invited to join a free webinar I am doing on this Thursday, October 13, 2011 1:00 pm. (EDT) (19:00 Berlin Time, 18:00 London Time) with BrandSquare.

The webinar is an updated presentation on our paper with the same title in MIT Sloan Mgmt Review, and also will serve well as an introduction into some of the topics of the MCPC conference.

Free registration via this LINK!

10 10, 2011

#MCPC2011 Program Highlights: Rapid Innovation and Manufacturing in an International Production Enviroment

By | 2018-06-14T07:16:45+00:00 Oktober 10th, 2011|Co-creation, Customization Trends, Events, Guest Articles, MCPC2011, Open/User Innovation, Personalization, Research Studies, Service Customization, Technologies & Enablers, User Manufacturing|

 

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

In a world of global markets and constant technical innovation one has to live up to the challenge of not only surviving on the individual markets but to out-innovate any competition at the highest pace possible. It goes without saying that for producing companies, production speed is a key competency. In sessions 6.3 & 7.3 we will take a look at expert techniques to accomplish this tough yet vital mission. 

Sessions 6.3 & 7.3 (Nov 19): Rapid Innovation and Manufacturing in an International Production Enviroment

Rapid Response Manufacturing in RIO South Texas Region

Opening Session 6.3, Miguel Gonzalez, Jianzhi Li and Douglas Timmer (University of Texas-Pan American) will speak about their experiences with rapid response manufacturing techniques in their home region of South Texas.

Experiences in Disburse Engineering Design Education Targeted on Rapid Innovation & Manufacturing

In this part Jianzhi Li, John Lloyd, Miguel Gonzalez, Douglas Timmer (University of Texas-Pan American) will share some of their experiences on the topic of disburse engineering design education with a special focus on its application in rapid innovation and manufacturing.

Information Technology Suitability Index for Mass Customization

In their presentation, Douglas Timmer and Miguel Gonzalez ( University of Texas-Pan American) will discuss the suitability of information technology in regards of mass customization.

Case Studies of Rapid Response Manufacturing in an International Production System

As a response to intensified competition, changing customer needs and greatly shortened product life cycles, ALPS as a global parts supplier to major automakers has been implementing rapid response manufacturing and mass customization technologies in order to capture and satisfy customer requirements in a timely and efficient manner.

In their presentation, Edi Sanjoto (ALPS Automotive) and Miguel Gonzalez (University of Texas-Pan American) will introduce best practices and strategies which allowed ALPS to connect with customers effectively and to quickly identify product variations. Furthermore they will compare different configurations of manufacturing lines with mass customization in mind, based on which they will give their recommendations for rapid response manufacturing strategies.

Reconfigurable Strategies to Hammer Open Innovation Concepts into the Mass Customized Automobile Manufacturing

The manufacturing industry in general and the automotive industry in particular is distinguished by rapid globalization, high mass customization, regionalization, value chain restructuring and reduced product as well as innovation life cycles. This in turn has compelled the automotive manufacturers to open up their innovation process to better address the customer needs readily by exploiting efficient outsourcing strategies.

Sarfraz Minhas, Ulrich Berger and Christiane Hipp (Brandenburgische Technische Universität Cottbus) will discuss the need for reconfigurable approaches in planning as well as in control to address mass- customization-induced complexities under the umbrella of open innovation. A reconfigurable production control will be proposed in the body-in-white production, encompassing the configuration of specific setups to enable co-development in a distributed production environment, exploiting ICT technologies to produce mass customized products.

Innovations in Mechatronic Products and Mass Customization

Mass Customization has been recognized as a successful strategy in the design and development of products tailored to customer needs. Global competition demands new products with added functionalities, as in the case of mechatronic products.  These products are becoming more and more important as a product type and new inventions have resulted in drastic changes in design and development of mechatronic products, both standalone and enhancing conventional mechanical systems.

In this part, Tufail Habib, Kaj Jörgensen and Kjeld Nielsen (Aalborg University) will present the particular structure and properties of mechatronic products compared to conventional mechanical systems.Following that they will give an overview of typical changes regarding functionalities from mechanical products towards mechatronic products.

Utilising Mass Customisation Methods for Modular ManufacturingSystem Design

In order to operate under and take advantage of the specific dynamics of today's markets, manufacturing processes have to be robust to product changes – a contradiction to traditional manufacturing systems developed as dedicated engineer-to-order solutions, tailored to production of a specific product or a limited product assortment. In response, modular manufacturing concepts are evolving, designed with the needed responsiveness in mind, being the manufacturing paradigm of Mass Customisation.

Research focus has been on the basic principles and enabling technologies, while modular architectures and system design have received less attention. A potential to fill these gaps by applying selected design theories and methods of MC has been identified. Based on a communality analysis between these theories/methods and the modular manufacturing approach, Steffen Joergensen, Alexia Jacobsen, Kjeld Nielsen, Ole Madsen and Kaj Jörgensen (Aalborg University) will discuss and evaluate the potentials and show possible obstacles of application.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

30 09, 2011

#mcpc2011 program highlights: Best practices in mass customization – CEO presentations

By | 2018-06-14T07:16:50+00:00 September 30th, 2011|Books, Cases-Consumer, MCPC2011|

MCPC2011_compact_small The MCPC 2011 conference is coming closer, and in a series of postings, I will introduce some the many interesting sessions that we will have between Nov 16-19. For mroe info on the conference, follow the links at the end of this mail.

One of the large opportunities of the MCPC conference is to meet many people running a mass customization or open innovation initiative in person and learn from their experiences. One of the sessions highlighting this is the

Session 1.1 (Nov 18): Best Practices in MC – CEO Presentations

Meik Lindberg is one of the leading entrepreneurs in Europe's personalization and customization business. He is the founder of www.d-o-m.org, a large provider of customized printing. In his presentation, however, he will share his experience in launching a iTunes Top10 App that has sold millions of copies. Personalization here has been key to success.

Jan-Christoph Goetze will share how PersonalNOVEL became the world's leading and by far most innovative purveyor of personalised books. PersonalNOVEL was founded in 2003 and is headqurtered in Munich, Germany with subsidiaries in London and Zürich. The US launch will follow in 2012. Jan-Christoph will share how his company has perfectioned all different aspects of an online business dealing with mass customization: Gaining the data from the customer, processing the book, distribution, customer service and after sales mangement.

Anthony Flynn will share You Bar's journey from his mother's kitchen to an 8,200 square foot commercial warehouse, becoming a market leader in the customized food business. Customization obliges the customer to become co-creator and innovator, necessitating a dialogue between customer and company which allows each to better satisfy the evolving needs of the other. Sounds easy, but to fulfilling this statement has many challenges during the implementation.

Aymeric Malherbe will present her business Typlume & Graphine create customized books starring the child best friend: their favorite teddy bear or toy. Production is based on automated creations and partnerships with local manufacturers.

More info on the MCPC 2011:

– MCPC 2011 Business Seminar: Nov 16-17. Main Conference: Nov 17-19

– All info here in one compact MCPC flyer

– Conference Website and Registration (reducted rates until Sept 30)

Conference hotel and travel (rooms fill quickly, book now!)

– More news about the conference in this blog

26 09, 2011

#MCPC2011 Program Highlights – Developing Great Configuration Toolkits for Mass Customization

By | 2018-06-14T07:16:53+00:00 September 26th, 2011|Co-creation, Co-Design Process, Customization Trends, Events, MCPC2011, Research Studies, Technologies & Enablers|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

In our research on the core capabilities that characterize a successful mass customization enterprise, we have identified "choice naviagtion" as one of these capabilitues. This session of the MCPC 2011 conference presents the latest inisghts from managers and researchers on developing a great toolkit for choice navigation.

Sessions 5.3 (Nov 19): Customer Co-Creation and Configuration Toolkits

Customizing Complexity – Lessons Learned from Configurator Projects

Although the configuration process is the core of every mass customization project and crucial for the success, the high number of failures shows that the complexity of configuration mechanisms is continuously underestimated. What critical factors do play a role in making it right? Which peculiarities should be considered to avoid traps? Based on the data generated by cyLEDGE's configurator-database.com, Paul Blazek (cyLEDGE) and Klaus Pilsl (IndiValue) will take a look at different approaches to customize products and present the biggest barriers and most important enablers which they have verified in their own configuration projects. Their findings show the existence of recurring patterns that determine success or failure.

Definition of a Framework for Configuration

The review of literature shows a deterioration of the understanding of configuration. The definition of configuration has become ambiguous as different research groups defines configuration differently. In this presentation Klaes Ladeby (Technical University of Denmark) will propose a framework for configuration that permits a more precise understanding of a configuration system, an understanding of how the configuration system relates to other systems, and a definition of the basic concepts in configuration. The total configuration system, together with the definition of key concepts, comprises a strong frame of reference when working with analysing configuration systems.

Collaborative Technology in Online Value Co-Creation: The Emergent Practice of Electronic Mass Customization

In response to the wide ambiguity in terms of the underlying efficient value co-creation processes in mass customization, Krista Palmu, Jerry-Mikael Lindholm and Petri Parvinen (Aalto University) have conducted an exploratory study to examine how collaborative technology is used to facilitate online value co-creation activities between the buyer and seller. They will present their explorations of the emergent, yet insufficiently studied, electronic mass customization brought on by the advanced technologies. Based on in-depth themed interviews and netnography, they will provide a value co-creation framework for understanding how the use of collaborative technologies could benefit mass customization industry and, thus, develop competitive advantage for companies and additional value for customers.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration (reducted rates until Sept 30)

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

22 09, 2011

#MCPC2011 Program Highlights – CEOs Report on Best Practices in MC and Personalization – Learning from experience

By | 2018-06-14T07:16:56+00:00 September 22nd, 2011|Cases-Consumer, Cases-Industrial, Co-Design Process, Customization Trends, Events, Furniture - Home, MCPC2011, Personalization, Technologies & Enablers, Virtual Models|

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

This will become a very exciting session based on MANY years of experience. The unifying element of these three talks are the capabilities of making mass customization happen. Learn about Robust Processes and Solution Space design in the first talk, a leading application of Choice Navigation in the second, and get the whole story and update of MVM – a pionieer in virual models.

Sessions 6.1 (Nov 19): Best Practices in MC and Personalization – CEO Presentations

Case Study: The Transition from Engineer-to-Order to Mass Customization in the Fire/Rescue Industry

David Gardner (Founder and Principal of mass-customization-expert) has over 30 years of experience in the design and integration of innovative business process and information technology solutions for "start-up" as well as established companies.

His case study presentation will focus on the key business drivers behind the transition from an engineer-to-order business model to the mass customization business model in the fire/rescue industry. He will examine the steps undertaken to make the transition and the challenges encountered overcoming company and industry inertia.

LOFT – a 24/7 Anywhere Showeroom – Staging a Multiverse Experience

In this presentation, Conny Dorrestijn (Chief Marketing Officer of NedSense) will present his companie's business case for LOFT which is based on two major external drivers: the ‘personalization and ME experience 24/7 anywhere’ demands of a global audience and rapidly increasing costs, competition and complexity of the textile & apparel industry. He will show how the LOFT customer experience engine offers a showroom experience anytime, anywhere and demonstrates the full collection of various textiles, floorings and wallpapers on the customer’s desired real object through the unique LOFT 3D scan technology. Conny Dorrestijn will explain how LOFT enables designers and manufacturers to offer their sales teams and end users, through their websites, the opportunity to upload their own 2D pictures which are instantly converted into 3-D environments in which the user can interact.

MyVirtualModel 2.0

Gregory Saumier-Finch (General Manager of My Virtual Model) will give insight into the new iteration of My Virtual Model's virtual garment presentation software, including 2-D to 3-D image conversion technology. MVM has been a pioneer in the field. After some hickups and shakes, the company is back in business, Gregory, emplyee #3 of MVM and with the company for over ten years, will share his expiernces and advice in this upcoming field of MC.

Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration (reducted rates until Sept 30)

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog