26 02, 2013

Open Letter to MCPC Community: No MCPC 2013 at MIT, but many new opportunities

By | 2018-06-14T06:48:14+00:00 Februar 26th, 2013|Events, General, MCPC 2007, MCPC 2009, MCPC2011, MIT SCG|


Mcpc_blogpost_bild

In case you participated at the last MCPC conference in San Francisco (Nov 2011), I
believe you had, like me, a great conference experience. In fact, many of you already asked
me about the next event.

Hence,
I am really sorry to inform you that for personal and capacity reasons, we will
be not able to organize and host the MCPC in 2013
at MIT.


Topping
the great experience of MCPC 2011 in San Francisco would have been difficult
and a lot of work, demanding capacity (time) that we as the original hosts and
organizers do not have available any longer.

I am
doing many exciting things in Europe and the U.S., but also have many commitments and responsibilities which do not give me the chance
any longer to invest in the MCPC as I did in the past. The same holds true also
for the core team of people at MIT and HKUST that were instrumental in doing
this.

But I
believe that this is not the end of the MCPC but just the beginning of more:

Mass
customization now is at a transition point where we do not have to discuss it
any longer, but just should practice it.
This demands a different format of
exchange in-between practitioners.

For
this reason, we have established an exciting associate
membership format
for companies in the MIT Smart Customization Group at MIT
Media Lab.  We believe that such a
consortium of trusted members, meeting 2-3 times a year at MIT or in a company,
can provide a better way of exchanging experiences and learning from each
other.

In
case you are interested to join our MIT group, head here
: http://scg.mit.edu/people/corporate-members

We
will continue to have smaller events or seminars at MIT, and there are the
established mini-conferences of the MCPC family and several upcoming special
tracks in established conferences.

But I also strongly believe that a large MCPC-alike conference still makes sense!

Mitch Tseng and I are open for any research group that feels empowered and
strong enough to do an academic-practice event similar to MCPC
. I am happy to
support this as far as I can (mainly with publicity), but be warned that this
demands at least Euro 100K investment and about 1 person year full time capacity
for preparations, the CfP, paper reviews and management, and event organizations
(and we never made any profit with the MCPC as we wanted to keep this an
affordable community event).

In
case you have a realistic plan to host (and fully organize) this conference in
the future, let us know – or just do it: We do not claim any ownership or
exclusivity of mass customization events. In fact, it really should become more
a community organized thing!

So even with a MCPC conference organized by my colleagues and me, I am looking forward to may exciting interactions and meetings.

21 12, 2012

Conference Report: Observations and Conclusions from the MIT Smart Customization Seminar 2012

By | 2018-06-14T06:48:57+00:00 Dezember 21st, 2012|Customization Trends, Events, MIT SCG, Personalization, Technologies & Enablers, Wrap Up|

Over the past months we have reported a lot on the latest preparations of one of the most important meetings of the customization community in 2012: Smart Customization Seminar, hosted by Smart Customization Group, MIT. Now that the event has taken place and we got some time to breath again we want to take a look back and share some of our experiences with you. 

WorkAtSCGWith the general topic being Micro | Macro | Customization it has been a really broad range of experts giving insight and views on customization from the point of view of their respective field of profession or research. From internationally renown scholars like Joseph Pine, Eric von Hippel or Alex Pentland to experts for (custom) architecture, food individualization or top-notch sports cars: This years lineup of speakers brought some centuries of combined experience into one room. 

Overall there was a great agreement that customization will continue to and play an even more major role in implicit and explicit design of our all's common living space, especially in large cities, and the way we interact, produce, buy and consume. 

FerrariOne highlight of the seminar was when Marco Mattiacci, CEO of Ferrari North America, presented what could be called the glass ceiling of automotive individualization: A Ferrari 599XX EVO, in red, of course. Unfortunately we could not take the 1.500.000 USD car for a short test drive around Boston highways, but at least many auto enthusiasts got the chance to get photographed with this little gem of the four-wheeled world. 

Of course, the car did not just serve as a background for nice souvenir photos. In fact it did underline one very important message: the desire for individualization is an important part of human psychology. While a car for
10.000 USD would get you from A to B just fine, one for over a million Dollar will still leave room for individual desires. And to fulfill these, be it in regards to admittedly exclusive sports cars or "just" individually produced nutrition bars, is not only a big step towards a new age of consumerism but also a business opportunity that could revolutionize many branches. 

MattiacciAs Mattiacci explained in his keynote speech, implementing (the right kind of) customization in an established company is not necessarily an easy undertaking. But once you have overcome potential barriers and worked out a system that fits your product and corporate philosophy, you can majorly benefit from your entrepreneurism: Ferrari managed to increase orders of individualized elements on their cars from a few thousand to about 80.000 USD per new car that is being bought, "just" by tweaking the way they offer customers to personalize their car in Farrari showrooms. That is rather impressive. 

Another great example of how the future of both retail and urban planning could potentially look like was outlined by Prof. Alex Pentland of MIT. He demonstrated how data mining can be employed to optimize shopping experience for customers, making it more convenient to find what you (likely) want to buy, making the process less tiresome and more efficient at the same time. 

As Alex Pentland showed, using a large enough database of location data from cell phones, one can make actually rather precise predictions of the buying behavior of customers, what they are interested in, individually, and which product offer might be benefitial to them. 

Of course, this is a really double-edged sword. Not everybody is comfortable with his location data being used for marketing purposes (or even stored). And while privacy concerns are very much understandable, this technology still has a lot of potential, certainly not against the will of customers but, with their agreement, advertising could see a real revolution. Imagine only seeing product ads about things you really care about on television. No more generalized campaigning but specific offers for every individual, fitting his or her interest and needs. This kind of customization will need a lot of further development until it will become as universally accepted as today's broad-range advertising, but it at least has the potential to play a big part in tomorrows retail world. 

Also very interesting was a finding presented by MIT's Ryan Chin: Employing modern RFID technology his group could prove in a research scenario that mass customized dress shirts are being worn more often or used over a longer period of time as compared to non-customized shirts. This is certainly explainable with not only a better fit but most importantly the customer's increased affection to a product he individualized himself. 

AtSCG12

This, and other presentations, deliver a clear message: customization is far more than a trend for those with a special interest in personalized products. It will be one of the most important aspects of living and conducting business in the coming decades. And while we are still far from a fully customized world, this is an excellent time for innovative entrepreneurs to get into the market and secure themselves market shares, like Anthony Flynn did with his venture YouBars, producing custom nutrition bars. And sometimes, its just a small idea that sparks something large

But customization is not only a matter of business opportunities. At least evenly important, it will be part of our future society. More individualism will change the face of urban living, personal traffic, media consumption and many more fields of life forever. And while this development will be driven by consumers and supported by industry, it is also academia and administration who is asked to get a custom world into their focus of attention and do their part to make the future fit the nature of humans better by creating an enviroment that allows individuals to do what makes them individual: Taking and living their choice. 

26 11, 2012

Smart Customization Seminar 2012: Updated Agenda

By | 2018-06-14T06:49:22+00:00 November 26th, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Over the past weeks we have given a lot of updates on agenda and  speakers of this year's MIT Smart Customization Seminar. In case you just found out about our seminar and dont feel like reading through all these posts, here is a convenient update on what expects you on SCG 2012!

The MIT Smart Customization Seminar 2012 is a unique opportunity for a deep dive into one of the most intriguing trends shaping our economy today: the move towards personalization and the customization of products, services, health care, mobility, and urban infrastructure. The seminar's foremost idea is to connect CEOs, new business developers, consultants, corpo-rate entrepreneurs, innovators, the investment community, and researchers from MIT and other leading institutions in peer-to-peer interactions to foster intense discussions and to co-create an agenda for the Personal Economy. This year’s event will kick off with keynote presentations by world-renowned representatives from consulting, academia and industry, followed by a number of sessions, each dealing with a specific field of customization, held by some of the most experienced experts. 

You can download this year's Smart Customization Seminar's updated agenda here for information on all keynotes and sessions!

Some changes have taken place over the past weeks so if you have not checked for a while, consult the updated agenda above for all new content like Joe Pine's updated keynote speech on "The Multiverse: Finding the Next Opportunities in Mass Customization" or Marco Mattiacci agreeing to be our third keynote speaker!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

23 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Fabrizio Salvador

By | 2018-06-14T06:49:25+00:00 November 23rd, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Continuing our little mini series on speakers of this year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.








Salvador

Fabrizio Salvador

Professor of Operations Management, Inst. de Empresa, Business School
Adjunct Professor, MIT-Zaragoza Logistics Program

Personal Website

Fabrizio Salvador is Professor of
Operations Management at Instituto de Empresa Business School and an Adjunct
Professor at the MIT-Zaragoza Logistics Program.

Fabrizio received a Ph.D in
Operations Management from the University of Padova, where he also graduated in
Industrial Engineering. His research focuses on how operation strategy and
organizational design can support the simultaneous achievement of efficiency
and flexibility. 

He has been investigating
such topics as mass customization, concurrent product-process supply chain
design and organization design to cope with input uncertainty. His research has
been published in leading journals and he co-authored the book “Information
Management for Mass Customization: connecting customer, front-end and back-end
for fast and efficient personalization.”

Besides his academic appointments, he
has worked with numerous companies, such as John Deere, Electrolux, DHL, IBM,
etc. in addressing operational problems associated with customization and
product proliferation.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

21 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Kent Larson

By | 2018-06-14T06:49:28+00:00 November 21st, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Continuing our little mini series on speakers of this year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.







Larson

Kent Larson

Director of Changing Places Research Group, MIT Media Lab
Head of House_n Research Consortium, MIT Dept. of Architecture

Personal Website

Kent Larson is the director of the Changing Places research group at the
MIT Media Lab. He also runs the MIT House_n Research Consortium at the MIT
Department of Architecture.

His current research focuses on strategies for
creating responsive places of living using new design/fabrication strategies, defining
system level standards for an open source approach to building design, new
urban vehicles, and developing ubiquitous sensing/computation technologies that
do useful things for people related to proactive health, energy conservation,
personal mobility, and learning.

Larson practiced architecture for nineteen
years in New York City with work published in Architectural Record, Progressive
Architecture, Global Architecture, A+U, and Architectural Digest.  His book, Louis I. Kahn: Unbuilt Masterworks
was selected as one of the Ten Best Books in Architecture 2000 by the New York
Times Review of Books.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

16 11, 2012

MIT Smart Customization Seminar 2012: Kendall Square Association to Become Co-Sponsoring Partner

By | 2018-06-14T06:49:30+00:00 November 16th, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01The closer we get to this year's Smart Customization Seminar the more exciting news drop in from our team organizing the event. And the one we have today is really amazing: Kendall Square Association, the non-profit group working tirelessly to improve Kendall Square, where the MIT campus is located, for all residing entities, has agreed to co-sponsor the event and help to promote it amongst their members to get even more customization enthusiasts to participate in the seminar. We are really grateful for this tremendous support! 

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

You can download this year's Smart Customization Seminar's agenda here!

15 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Marvin Minsky

By | 2018-06-14T06:49:33+00:00 November 15th, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Continuing our little mini series on speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.






MinskyMarvin Minsky

Professor of Media Arts and Sciences, MIT
Professor of E.E.C.S., MIT 

Personal Website

Marvin Minsky has made many contributions
to AI, cognitive psychology, mathematics, computational linguistics, robotics,
and optics. In recent years he has worked chiefly on imparting to machines the
human capacity for commonsense reasoning. 

His conception of human intellectual
structure and function is presented in two books: The Emotion Machine and The
Society of Mind (which is also the title of the course he teaches at MIT). He
received the BA and PhD in mathematics at Harvard (1950) and Princeton (1954).

In 1951 he built the SNARC, the first neural network simulator. His other
inventions include mechanical arms, hands and other robotic devices, the
Confocal Scanning Microscope, the "Muse" synthesizer for musical
variations (with E. Fredkin), and one of the first LOGO "turtles".

A
professor with MIT’s Media Lab and AI Lab, he is a member of the NAS, NAE and
Argentine NAS. In addition, he has received the ACM Turing Award, the MIT
Killian Award, the Japan Prize, the IJCAI Research Excellence Award, the Rank
Prize and the Robert Wood Prize for Optoelectronics, and the Benjamin Franklin
Medal.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

14 11, 2012

MIT Smart Customization Seminar 2012: Additional Keynote by Marco Mattiacci, President & CEO of Ferrari North America!

By | 2018-06-14T06:49:35+00:00 November 14th, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Truly great news! After we could already commit inernationally renown experts Joseph Pine and Alex Pentland to hold opening keynotes at this year's MIT Smart Customization Seminar, news just came in that we got another really exclusive speaker to share some insights with us!






MattiaciMarco Mattiacci

President & CEO of Ferrari North America

Linkedin

 

Marco Mattiacci was appointed Chief Executive Office of Ferrari North America, Inc. in January 2010. He oversees the largest market of Ferrari, which beyond the US included Canada and all Central and South America.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

12 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Kaustuv De Bisvas

By | 2018-06-14T06:49:44+00:00 November 12th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Continuing our little mini series on speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.





DebiswasKaustuv De Bisvas

Co-Founder & CEO / Sunglass.io
TED Fellow

Personal Website

Kaustuv De Biswas is a TED Fellow (2011) and Co-founder/CEO at Sunglass.io, a cloud based 3D design platform to collect and deliver micro-innovations through a low barrier and ubiquitous channel for designers across the globe.

His core expertise is in design computation and his PhD dissertation at the Massachusetts Institute of Technology investigates computational frameworks for large distributed systems and the economics of collaboration.

Leveraging his expertise in technology, Kaustuv has previously been a consultant/advisor to several international architectural practices, and has been a research associate at Bentley Systems.

Kaustuv has also taught numerous workshops and seminars in leading universities/schools such as MIT, Harvard, Architectural Association (London), Columbia, and Georgia Tech introducing advanced computational techniques.

 

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

9 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Jarmo Suominen

By | 2018-06-14T06:49:47+00:00 November 9th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.



SuominenJarmo Suominen

Professor of Mass Customization / Aalto University Helsinki
Director of Future Home Institute  / Aalto University Helsink

Personal Website

 

Jarmo Suominen conducts Mass Customization
research at the Aalto University A! (the former University of Art &
Design), Helsinki, where he is a professor and the director of Future Home
Research Institute. 

He is studying the
engagement process and customer behavior within the interaction with
high-interest and high-involvements products and goods.  By addressing the existing research paradigm
from activity theory to behavioral sciences and product concept creation methodologies,
Professor Suominen also develops further current design paradigms in
architecture.

In addition to his position at Aalto University, he is the owner
of Suominen Architect and has won numerous prizes in architectural competitions
in Finland an in Europe.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

5 11, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Eric von Hippel

By | 2018-06-14T06:49:50+00:00 November 5th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.


VhippelEric von Hippel

Professor of Technological Innovation in the MIT Sloan School of Management, Professor in MIT's Engineering Systems Division.

Personal Website

 

Eric von Hippel is a Professor
of Management of Innovation and Engineering Systems at the MIT Sloan School of
Management.

His research discovers and explores patterns in the sources of
innovation and develops new processes to improve the “fuzzy front end” of the
innovation process—the end where ideas for breakthrough new products and
services are developed.

He is currently leading a major research project to
discover how these user innovation communities work, and how and whether the
same principles might extend to many areas of product and service development.

In addition, von Hippel is working with governmental and academic colleagues in
the Netherlands, Denmark, and the United Kingdom to develop new and modified
governmental policies appropriate to the newly emerging innovation paradigm of
user-centered innovation.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

29 10, 2012

MIT Smart Customization Seminar 2012: Meet the Speakers: Edward S. Boyden

By | 2018-06-14T06:49:59+00:00 Oktober 29th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.

Boyden2

Edward S. Boyden, Ph. D.

Benesse Career Development Professor of Research in Education

Associate Professor of Media Arts and Sciences

MIT Media Lab

 

 

Ed Boyden is the Benesse Career Development Professor, and associate
professor of biological engineering and brain and cognitive sciences, at
the MIT Media Lab and the MIT McGovern Institute, respectively.

He
leads the Synthetic Neurobiology group, which develops tools for
controlling and observing the dynamic circuits of the brain, and uses
these neurotechnologies to understand how cognition and emotion arise
from brain network operation, as well as to enable systematic repair of
intractable brain disorders.

He was named to the "Top 35 Innovators Under the Age of 35" by Technology Review in 2006, and to the "Top 20 Brains Under Age 40" by Discover
magazine in 2008. He has received the NIH Director's New Innovator
Award
, the Society for Neuroscience Research Award for Innovation in
Neuroscience
, the NSF CAREER Award, the Paul Allen Distinguished
Investigator Award
, and the New York Stem Cell Robertson Investigator
Award
. In 2010, his work was recognized as the "Method of the Year" by
the journal Nature Methods, and in 2011 he delivered a lecture on his lab's work at TED.

Boyden received his PhD in neurosciences from Stanford University as a
Hertz Fellow, where he discovered that the molecular mechanisms used to
store a memory are determined by the content to be learned. Before
that, he received three degrees in electrical engineering and physics
from MIT. He has contributed to over 250 peer-reviewed papers, current
or pending patents, and articles, and has given over 140 invited talks
on his work.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

23 10, 2012

MIT Smart Customization Seminar 2012: Keynote Speakers

By | 2018-06-14T06:50:02+00:00 Oktober 23rd, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

Seminar-banner-2012-01 As promissed, here is some more information about this year's MIT Smart Customization Seminar. Today we can give details on  our esteemed keynote speakers, the well known Joseph B. Pine II and Alex Pentland.

B. Joseph Pine II, Strategic Horizons, LLP

Internationally acclaimed author, speaker and management adivser. A
visiting Scholar with the Design Lab at MIT, he co-founded Strategic
Horizons LLP to help businesses conceive and design new ways of adding
value to their economic offerings.

Alex "Sandy" Pentland, MIT Media Lab Human Dynamics Group

Professor Pentland is a pioneer in organizational engineering, mobile
information systems, and computational social science. Pentland's
research focus is on harnessing information flows and incentives within
social networks, the big data revolution, and converting this technology
into real-world ventures.

And of course there will be many more experts sharing their knowledge. Just stay tuned for more details over the next days!

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to http://scg.mit.edu or follow the conference twitter hashtag, #SCG12!

10 10, 2012

MIT Smart Customization Seminar 2012: Micro|Macro|Customization: From Custom Genes to the Personalized City

By | 2018-06-14T06:50:38+00:00 Oktober 10th, 2012|Customization Trends, Events, MIT SCG, Personalization|

Seminar banner 2012-01

This December will have a lot in store for the customization enthusiasts amongs you. The MIT Smart Customization Group will host another edition of the Smart Customization Seminar on December 4th (following a welcoming and networking event on December 3rd), with its central topic being

You can download this year's Smart Customization Seminar's agenda here!

Micro|Macro|Customization

From Custom Genes to the Personalized City: Emerging Strategies and
Technologies for the Personal Economy

The MIT Smart Customization Seminar 2012 provides a unique opportunity
for a deep dive into one the largest trends shaping our economy today: the move
towards personalization and the customization of products, services, health
care, mobility, and urban infrastructures
.

The seminar's foremost idea is to connect CEOs, new business developers,
consultants, corporate entrepreneurs, innovators, the investment community, and
leading researchers from MIT and other leading institutions
in peer-to-peer
interactions to foster an intense discussion and to co-create an agenda for the
Personal Economy.

Conventionally, mass customization has been seen as the efficient
creation of products and services meeting the demands of each individual
customer. But this still emerging development on the micro level – the
level of the individual firm-customer relationship – has recently been
supplemented by a strong application of customization and personalization
principles on the macro level. Enabled by new methods of imaging and
analytic testing, personalized medicine is replacing the blockbuster approach
that has dominated the health industry. Anonymous cities with mass scale
infrastructures are getting personal by real-time data apps, personal mobility,
and a stronger participation of citizens in the planning process. Mass
production is being supplemented by a distributed and local infrastructure of
digital manufacturing and open hardware.

These and other applications are strong drivers of disruptive innovation
and value creation in many industries. We are at the advent of the Personal
Economy
that changes the dominant logic of business from a mass society
characterized by homogeneous customer segments and mass production of products
and services towards a value system that creates profit opportunities from the
reality that all people are different.

The objective of the SCS 2012 is to educate and inspire critical
thinking on the Personal Economy on the micro and macro level
and to set an
agenda for future debate and value creation
in this domain. This event offers
great networking opportunities for everyone interested in mass customization,
personalization, and customer co-creation – inspired by the creative
environment of MIT and the MIT Media Lab.

The presenters of the SCS 2012 will share their latest research and
business insights of trends, strategies, business models and enabling
technologies that are the foundations of profiting from personalization and
customization on the micro and macro level.

The 2012 agenda will present divergent and complementary voices along
four of the core areas where personalization today is shaping our economy and
society most:  Consumables, Health Care and Medicine, Urban Living and the
City, and the new production system based on digital technologies and easy
access to hardware and data
.

We will publish more information on the event, the agenda, its topics and speakers here as they become availible, so stay tuned!

You can download this year's Smart Customization Seminar's agenda here!

For up-to-date information and registration please also head to http://scg.mit.edu
and follow our conference twitter hashtag, #SCG12!