Conference Report: The International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2008)

Guest article written by Robert Freund, Chairman of the Scientific Committee

The main goal of the MCP-CE conference series is to bring Mass Customization and Open Innovation closer to companies and scientists in Central Europe. The previous two conferences were held in Rzeszow (Poland) successfully organized by the University of Information Technology and Management (UITM), giving the fundaments and research directions in this part of Europe.

Host of the MCP-CE 2008 (June, 3-6, 2008, Palic – Novi Sad – Serbia) was the University of Novi Sad (Serbia), Faculty of Technical Sciences, Department of Industrial Engineering and Management. The conference was held in Palic, the most beautiful part of the municipal region of Subotica. The conference can be considered a good success with contributions by more of 50 participants coming from 12 countries.

On Tuesday evening the conference started with an informal meeting at Villa Lago. On Wednesday, we had a plenary session and in the afternoon two parallel sessions with 26 papers and 22 presentations (Program). The Dinner at a wine castle offered the perfect environment for discussions and networking. Thursday morning we had a workshop on Mass Customization and Open Innovation in Tourism with very good discussions. On the afternoon all participants were invited by the University of Novi Sad to visit the Faculty of Technical Sciences.

We believe that the MCP-CE 2008 conference was successful, because it offered a perfect platform to exchanging ideas, discussing research resultsm and to network. If you are interested in the conference proceedings, please contact Zoran Anisic (Chairman of the Organizing Committee):

The next MCP-CE will be hold in 2010, probably again in Novi Sad.

You find the full program of the 2008 conference and many more, including plenty of pictures, on the conference web site.

By | 2018-06-14T12:54:24+00:00 Juli 13th, 2008|Events, Guest Articles|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.