Designed to Surprise: How Strategic Research and Innovation can Extend Europe’s Leadership in Design-based Consumer Goods on the Global Market
Hotel Bloom, Brussels, 4th February 2010 — Free Registration
For this first time, three major European bodies representing some of the main fields of application for mass customization meet in a joint conference to discuss visions and strategies for current and future European Consumer Goods research.
The European Technology Platform for the Future of Textiles and Clothing, the European Platform for Sports and Innovation, and the European Footwear Products and Processes Technology Platform jointly organize this international conference featuring high-level speeches from industry, leading researchers and the European Commission (I got the challenging task to provide the closing remarks and summarize the discussion over the day).
In previous meetings preparing the conference, mass customization and personalization, but also customer co-design and consumer co-creation, frequently popped up as some of the key trends unifying these areas.
During the conference, ten major European research projects in the field will present their current developments in the area, with Open Garments, Dorothy, Fit4U, and our own SERVIVE project presenting pure mass customization research.
With this first event we expect to have an important impact on future EU research & innovation policies at a time when important EU policy decisions such as the EU2020 Plan are under preparation and new European Commission leaders start their work.
Thanks to this cross-platform collaboration which started in early 2009 and which we intend to strengthen and deepen in the future, interesting research funding opportunities are expected to emerge during the remainder of the 7th Framework Program (starting from 2010).
This event is the place to be to learn more about this and to make contacts for future collaborations — and best of all, participation is free! But we have an upper limit of approximately 200 participants and places will be assigned on a “first come, first served basis”.