Designed to Surprise — EU Conference on Consumer Goods Research Brings Three Major Research Programs Together – Free Participation

Designed to Surprise: How Strategic Research and Innovation can Extend Europe’s Leadership in Design-based Consumer Goods on the Global Market

European Conference on Consumer Goods Research

Hotel Bloom, Brussels, 4th February 2010 — Free Registration

3ETPs_logo For this first time, three major European bodies representing some of the main fields of application for mass customization meet in a joint conference to discuss visions and strategies for current and future European Consumer Goods research.

The European Technology Platform for the Future of Textiles and Clothing, the European Platform for Sports and Innovation, and the European Footwear Products and Processes Technology Platform jointly organize this international conference featuring high-level speeches from industry, leading researchers and the European Commission (I got the challenging task to provide the closing remarks and summarize the discussion over the day).

In previous meetings preparing the conference, mass customization and personalization, but also customer co-design and consumer co-creation, frequently popped up as some of the key trends unifying these areas.

During the conference, ten major European research projects in the field will present their current developments in the area, with Open Garments, Dorothy, Fit4U, and our own SERVIVE project presenting pure mass customization research.

With this first event we expect to have an important impact on future EU research & innovation policies at a time when important EU policy decisions such as the EU2020 Plan are under preparation and new European Commission leaders start their work.

Thanks to this cross-platform collaboration which started in early 2009 and which we intend to strengthen and deepen in the future, interesting research funding opportunities are expected to emerge during the remainder of the 7th Framework Program (starting from 2010).

This event is the place to be to learn more about this and to make contacts for future collaborations — and best of all, participation is free! But we have an upper limit of approximately 200 participants and places will be assigned on a “first come, first served basis”.

Download the conference flyer & program and the registration form

By | 2018-06-14T11:07:57+00:00 Januar 23rd, 2010|Clothing, Customization Trends, Events, Footwear|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.