november, 2017

FeaturedMCPC 2017 @ RWTH Aachen UniversityThe Mass Customization & Personalization Conference 2017Hotel Pullman Quellenhof Aachen


Event Details

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.

But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.

The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.


Year Around Event (2017)


Hotel Pullman Quellenhof Aachen

Monheimsallee 52, 52062 Aachen

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Professor Dr. Frank T. Piller

RWTH Aachen University
Technology & Innovation Management Group

Phone +49 241 809 3577


Twitter @masscustom



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