A while ago I posted about Pasterie, a promissing mass customization company offering individualized pasta. At the MC2012 conference their team gave us a great live demonstration of what they are able to produce.
While definetly the novelty of custom pasta ordered online is much larger than a customized meal prepared in fornt of you, their demonstration was a nice blend of pasta-cooking expertise and aesthetical design.
The live event however provided a good "offline configuration" experience as it (still ) is not possible to transport taste via the internet. But to see how they solve this problem, head over to their website or facebook page.
Here are some impressions of their live performance at MC2012.