MC2012 Recap: Custom pasta live on location by Pasterie

2012-06-29 11.09.01A while ago I posted about Pasterie, a promissing mass customization company offering individualized pasta.  At the MC2012 conference their team gave us a great live demonstration of what they are able to produce.

While definetly the novelty of custom pasta ordered online is much larger than a customized meal prepared in fornt of you, their demonstration was a nice blend of pasta-cooking expertise and aesthetical design.

The live event however provided a good "offline configuration" experience as it (still ) is not possible to transport taste via the internet. But to see how they solve this problem, head over to their website or facebook page.

Here are some impressions of their live performance at MC2012.

2012-06-29 09.30.20

2012-06-29 11.08.52

2012-06-29 13.17.23


About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.