Famous Colleagues: Franziska Miebach Giving Graduate Students Address

Annually, our school of business and economics at RWTH Aachen University honors those who graduated in the past year with a great graduation ceremony. Traditionally, one of these graduates gives an address. We are very proud that this year our colleague Franziska Miebach had the honor to hold this address, and wish her and all other graduates the best for their respective future plans.





By | 2015-01-23T16:36:59+00:00 November 11th, 2014|Allgemein|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.