Fancy Feet Custom Shoes: Update on Keds/Zazzle Custom Footwear

Last month, I reported about the cooperation of Keds and Zazzle that brought custom sneakers to a new level. Now, there is a first user-generated mashup-up of this offering. Check the website of Fancy Feet.

Here, a user programmed a few very easy, but nice, templates to customize sneakers with names and monograms. To fulfill his orders, the site entirely relies on Zazzle and its cooperation with Keds to manufacture the shoes.

This is a great example of the next generation of mass customization: A user utilizes a design and manufacturing infrastructure to create a new business.

By the way: Keds and Zazzle will share their experiences on the upcoming MIT Smart Customization Seminar in November at the MIT Faculty Club in Cambridge, MA. Click here for more information.

By | 2018-06-14T12:53:41+00:00 September 20th, 2008|Customization Trends, Footwear, Sneaker, User Manufacturing|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.