Featured Companies from the MC500 (Part 13): Alphabetplates.com: Individual and fun from breakfast to dinner

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: The right plates to complement your customized food

I have been posting about customized food in the past. From mymuesli to chocri, personalized food is one of the large trends in mass customization. However, if you chose to individualize what you eat, you should be as picky about what you eat it from.

Alphabetplates offers exactly that, at least for the younger (or young at heart!) amongst us. Utilizing their simple yet efficient configurator your can personalize a number of really nice plates, placemats, lunchboxes and waterbottles. Depending on the chosen base model you can add your (child's) name, an individually configurable face (you should try that one out!) and more details. Conclusion: a nice product line to spark the interest of the next generation of customization researchers.

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Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:54:34+00:00 August 6th, 2012|MC/OI on the Web, MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.