In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
Stuffed plush toys are a good application for mass customization. They are meant to be our children's best friends and hence should not just come off the rack. Companies like Build-a-Bear have pioneered this field and now you can order fluffy friends that go beyond bears in shape and form.
CurlyQ Cuties, despite their slightly user-unfriendly company name (try telling somebody about their url…), is sporting a nice portfolio of plush toys you do not see every day. Custom monsters of all kinds, fairy-teeth for those unlucky enough to be at the age of losing their (first) teeth or what they call splatopus: Their product line is certainly a bit special, yet the little creatures look (mostly) friendly and are probably quite lovable for the younger ones.
Their configurator (and their entire website, actually) could use a bit of an overhaul since it looks a bit 90-ish but the technology itself is solid, simple and apparently just works. But see for yourself…
Note: Please see this post for detailed information on how to interpret the above data.