Featured Companies from the MC500 (Part 15): Personello: Custom Printed Picture Gifts

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: A picture says more than a thousand words…

That old saying is actually quite true and despite smartphones and internet, many people still have the framed image of their beloved ones on their desk, or the children's picture in their wallet.

If you tend to find that boring, or if you are looking for a nice present to give to someone you care about, Personello might have you covered. Their portfolio consists of a large variety of products, from mugs over chocolate wrap and snow globes to note paper and even beer bottles. All of these can be customized by printing an uploaded picture of your chosing onto them.

The application of this is certainly not limited to family gifts: Imagine celebrating your next big match victory at the soccer club with beer bottles featuring a shot of the deciding goal!

They do also offer your image etched into glas plates, replacing the good old framed window with something a bit more modern. And if you tend to have long working hours like myself, maybe the illuminated pedestal is something worth looking into for you.

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Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:54:24+00:00 August 20th, 2012|Cases-Consumer, MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.