Featured Companies from the MC500 (Part 20): Photobox: Gifts and Decorations From Your Images

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Make something special from all these holiday photos

The holidays are over and many of you will have put your new digital camera or 20-megapixle-smartphone to good use by documenting all the joy and pleasure of the christmas and new years celebrations.

Images are conserved memories and hence best shared with those who shared the documented moments, too. And while just uploading your pictures to facebook would probably do, why not take it one step further and surprise your friends and loved ones with some personalized books, cards, decorations and other kinds of gifts, individualized with the best photos from your celebrations (or last holiday).

German company photobox offers a wide range of individualizable products, from classical photo books, cups, puzzles and stickers to cellphone and tablet covers, calendars, magnets, the unavoidable mousepad and a lot of others. This is one of the most crowded and largest categories in BtoC mass customization on the web in general.

Their website and configurator appears pretty modern and seems to work fine so if you are looking for something to thank your holiday party host for a wonderful evening, this might be for you.

Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:48:40+00:00 Januar 17th, 2013|Cases-Consumer, MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.