Featured Companies from the MC500 (Part 21): Choiceshirts: Individual Upper Bodies

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Known concept, nice execution

Customized T-Shirts are nothing new to the mass customization enthusiast, indeed, there are more than 100 online vendors in this category. But at the same time, tshirst are one of the most well-known individualized products and certainly one of those that will always have their fans and buyers. Customized shirts are usually affordable and useful in a variety of situations.

One competitior on this crowded market is Choice Shirts. Their slogan "wear what you think" is pretty much program for them as they give you the tools to create a shirt with more or less any motive you could want to wear.

A simple yet solid configurator lets you chose from either a large variety of cliparts, a custom text or your own uploaded image – or a combination thereof. Whatever print you choose will be applied on the shirt you selct from different models of shirts and shipped to your doorstep. Alternatively, if your creativity does not serve you just today, the company also has a huge variety of pre-configured shirts for many different themes.

Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:48:35+00:00 Januar 21st, 2013|Clothing, MC500, Personalization, T-Shirts|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.