Featured Companies from the MC500 (Part 22): Allmytea: Custom Tea for Individual Relaxiation

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: What mymuesli is to cereals, this is to tea

Sometimes, relaxing just works best with a cup of hot quality tea. Unfortunately, mixtures avalible in local supermarkets may not always be just exactly what one is looking for in terms of taste or effect. For all these cases (or just the experimenters amongst you) German online shop Allmytea might be worth a visit.

Utilizing an efficiently designed configurator the website guides you through the process of picking a base sort of tea and enriching it by adding all kinds of herbs. The end product will be sent to you in a package with an individual name (chosen by yourself) printed upon it. If you are into good tea this could be a nice replacement for or addition to your local grocery store. 


Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:48:26+00:00 Februar 5th, 2013|MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.