Featured Companies from the MC500 (Part 23): Caseable: Protect Your Device Your Way

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Individual cases for your favorite electronic device

There is no shortage of cases and bags for all sorts of electronic mobile devices. Electronics stores offer a vide variety of both colorful or elegant protection for your cellphone, tablet or laptop, but in case the given designs are just not individual enough, German vendor caseable might come to your rescue just in time.

On their website you can order cases and bags for a vide collection of different phones, ipads, kindles, laptops and more. These can be turned into the unique of your dreams by chosing colors, adding graphics and/or text. The configurator appears to be user friendly yet powerful enough to ensure that, after you have ordered and received your device's new best friend, you will most likely never confuse it with that of the person on the seat next to you.

Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:48:22+00:00 Februar 11th, 2013|MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.