Featured Companies from the MC500 (Part 24): Bamford Watch Department: If a Rolex Is Not Special Enough

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Great Idea, Nicely Done, Limited Target Group

Today's featured customizer stands out a bit. In fact, given the prices their products come at, mass customization might not be the first thing coming to mind.

The company in question is named Bamford Watch Department and sells custom watches. Nothing that special you say? Well, maybe not. Except these are more or less fully customizable Rolex (and other exclusive brand's) watches.

Bamford offers a nicely designed configurator that allows you to adjust about every visual detail on the dial of a number of exclusive watches. Minute and seconds hand, hour- and second markers, indices, logo, custom text, chronograph rings etc – whatever you have on the dial, you can customize it. They also offer a large number of pre-designed models for your chosing.

Now, given the fact that you will spend a nice amount of money on these, you might be worried about what happens to the warranty of your watch, given that it has to be opened and modified. Bamford promisses a solution here as well, though: While original warranty will be void, you get a full two year coverage from the vendor itself.

What remains to be said? Well, this is a fairly nice offer, especially if you are a watch-fan and want something that not everybody has. And, of course, have a five digit number of pounds to spend on it. While not all of us can do that, those who can should visit their website and see if there is something to their liking.


Note: Please see this post for detailed information on how to interpret the above data

By | 2018-06-14T06:47:30+00:00 Mai 7th, 2013|MC500|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.