In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
Feet are by far not as standardized as the shoe industry would like them to be. Neither is the individual customer's taste in shape, color and details. Until a decade ago the only way to obtain shoes that do both fit perfectly and look exactly as one wants them to, was to take a rather pricy trip to the cobbler. Selve went new ways with their offer to tailor shoes, custom built to the client's demands in individual size and look, shipped to your doorstep after a convenient visit at www.selve.net. (even if most customers prefer to visit their store in Munich or London for a personal consultation and foot scan).
More info: Selve's chairwoman Claudia Kieserling will be telling more about the selve-concept at this year's edition of the GERMAN Mass Customization Meeting, the MC2012, helt on the 29th of june in Salzburg, Austria.
Note: Please see this post for detailed information on how to interpret the above data.