Featured Companies from the MC500 (Part 5): PersonalNovel: Your Book, Your Story

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Personalized Books by PersonalNovel

Technology is something great. But at times, after a long day's challenging work, tied to computers, emails, cell phones etc. you might want to disconnect for a while. Sit back in your favorite chair and relax with a good book of your choosing. Not just any book, though. Your book. Your very own personal novel (or thriller, children's book….) in which you are the main character, a book personalized to read like it has been written just for you.

 PersonalNovel has been a pioneering company to turn this dream into physical reality, coming to you in the form of a nicely printed book, customized through an online editor to match the main character to your persona – or anybody else you would like to read about.

I am especially impressd by PersonalNovels dedication to get also small details correct, and their innovative business model turning a simple product into a new value preposition.


Click to enlarge!
Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:56:34+00:00 Mai 29th, 2012|Cases-Consumer, Customization Trends, MC500|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.