Featured Companies from the MC500 (Part 6): Mission Bicycle: Conquer the Streets Your Way

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Individual Bicycles by Mission Bicycle

Summer has finally arrived in Germany (somewhat) and as every year this means people are enthusiastic to spend some recreational time outdoors.

Riding a bicycle is fairly popular here as in a lot of other countries (in the Netherlands, roughly one third of all trips are made by bike… biking in the Netherlands even has its own wikipedia entry…) and so many two-wheeled vehicles in different states of maintenance are being dusted off these days.

However, as with all means of transportation, every now and then it's time to replace your trusted-yet-old bike with something more modern (and fancy).

If this year's summer happens to be the beginning of your old bike's retirement, Mission Bicycle might be worth looking into for you. The California based company offers a simple-yet-convenient configurator which allows you to design the bike of your dreams from a large variety of availible parts. From the very basic frame to different handles, chains and even locks, most parts can be individualized in model and color. You can pick up your bike in their physical store in San Francisco, CA, or simply have it shipped to your doorstep in a multitude of countrys around the world. Including the Netherlands.



Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:56:22+00:00 Juni 12th, 2012|Cases-Consumer, Customization Trends, MC500|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.