Featured Companies from the MC500 (Part 7): Proper Cloth: Custom Dress Shirts the Easy (and Affordable) Way

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Also, just in case you somehow missed it, the MC2012, largest MC/OI conference in German language, will be heading off soon (28th/29th of june). So if you are going to be in the area, understand German and want to meet some really interesting MC/OI enthusiasts, the conference website has all the information you need. Would be glad to see you there in person!

Today: Dress Yourself with the Latest Fashion, Decide What is "in Fashion" Yourself

As I said in my last MC500 Post about Mission Bicycle, summer – if that's what you want to call it – has finally arrived in Germany. While (unfortunately) this does not mean that work would magically finish itself, at least one gets a chance to spend the evening outdoors (sometimes), may it be sitting on the terrace of a nice restaurant or taking a walk in the park.

Whether it will be the office or the park for you, what always comes in handy is a well-tailored, perfectly fitting dress shirt. While each of you will have a different idea of what "perfectly fitting" means, one place might have you covered for all your individual shirt needs.

Proper Cloth, founded in Delaware in 2008, offers a pretty complete customization experience when it comes to dress shirts, a fashion article which, as many of you will agree, tends to just not fit perfectly at some point or another. Proper Cloth's promiss is exactly that, a perfectly fitting shirt, tailored to your needs, based on a really well-made configurator which even shines where others lack by offering assistance in finding out your individual measures in various ways. Oh and, if configurators should not be your thing (unlikely as that is, seeing how you are visiting this website), they offer a variety of preconfigured shirt as well.

So whether you need a new shirt to wear with your favorite suit or a stylish untucked one for leasure, a visit at propercloth.com might be worth it for you.


Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:56:01+00:00 Juni 18th, 2012|Cases-Consumer, Clothing, MC/OI on the Web, MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.