Featured Companies from the MC500 (Part 8): Mymat: Customized Doormats for a Successful First Impression

MC500_Signet_2012In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!


Today: Style the Ground You are Walking on!

Here in Germany, sunny days are sparse. They only occure on workdays and the sun usually hides behind thick rainy clouds the moment you leave the office. To keep your home free of dirt, doormats are the tool of choice. However, as the saying goes, "there is no second chance for the first impresson". With this in mind – and especially if you get a lot of people to visit you frequently – you might want to fine-tune the first impression of your home by designing your very own custom doormat.

German MC-Company Mymat.de has you covered in this regard, with a wide variety of either pre-designed or personalized mats. Their simple yet efficient configurator lets you pick from a number of templated which you can then customize with your desired size, color, symbols and text and have it shipped to your doorstep – right where it belongs. So if you are considering moving to Germany or do have bad weather of your own, check out their website at www.mymat.de.


Note: Please see this post for detailed information on how to interpret the above data.

By | 2018-06-14T06:55:48+00:00 Juni 25th, 2012|Cases-Consumer, MC/OI on the Web, MC500, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.