[Featured Research] Designing the Organization for User Innovation

Our series on featured research articles continues. Today I want to recommend a paper by fellow researchers Peter Keinz, Christoph Hienerth and Christopher Lettl. In their paper they focus on the paradigm shift from producer-centered towards user-centered processes.

Cover_issue_823_en_USDesigning the Organization for User Innovation

By Peter Keinz, Christoph Hienerth & Christopher Lettl

Availible at: Journal of Organization Design

 There is increasing consensus among practitioners and academics alike that we are in the midst of a paradigm shift from producer-centered and internal innovation processes toward user-centered and open innovation processes.

This paradigm shift induces significant changes to the design of organizations. Even though the research field of user innovation has been developing over a period of more than four decades, there have been only occasional intersections with the research field of organizational design. In this article, the authors aim to provide an integrated perspective of the two fields. Therefore they first identify major user innovation strategies and then derive the implications for each user innovation strategy on key dimensions of organizational design.

After outlining existing user innovation approaches, the authors continue to explain the need for organizational (re-)design when employing user innovation strategies. They then present design principles for companies employing user innovation strategies, followed by a detailed discussion of their findings (so far). 

In this video, Christopher Lettl explaines the central topic of their research for this paper. 

Designing the Organization for User Innovation from JOD on Vimeo.

Read the full article at Journal of Organization Design, Vol. 1, No. 3 (2012)!

By | 2018-06-14T06:48:52+00:00 Januar 2nd, 2013|Featured Research, Open/User Innovation|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.