Conceptual Artist Offers Consumers Personalized Kilogram, Watt, Calorie… Mass customization as major victory for democracy in the 21st century
Well, I never thought that mass customization may graduate into a form of performance art, but this is exactly what happened with the following article published by PR Newswire, a huge network distributing press releases. Have a look … this is really cool (but do not take it too seriously).
SAN FRANCISCO, Sept. 28 /PRNewswire/ — Following several years of highly- secretive privately-funded research, conceptual artist Jonathon Keats announces comprehensive improvements to the metric system, anticipated finally to make the meter a viable unit of measure in the United States. The system will be introduced to the public at Modernism Gallery, in San Francisco, on October 27, 2005. Mr. Keats will be available to provide expert calibration.
„The metric system was developed in the 18th Century as an alternative to measurements based on the dimensions of kings‘ fingers and feet,“ explains Mr. Keats. „It was a decisive break from monarchy, but it wasn’t decisive enough.“ The trouble is that one totalitarian system was replaced with another. „We did away with Louis XVI and Henry VIII, only to chain all measures, of everything in the universe, to the circumference of the Earth.“
More specifically, the standard meter is 1/10,000,000 of the quarter- meridian, redefined by the Conference Generale des Poids et Mesures (CGPM) in 1983 as the distance traveled by light in 1/299,792,458 of a second. What Mr. Keats has proposed is an approach as rigorously mathematical as the metric system, that will prioritize the individual rather than the planet. His modification is simple, yet the consequences are profound: Instead of using the earth’s spin as the basis of time, he’s elected to use people’s heartbeat.