I just did it. I just paid 16.90 USD to help a commercial food company with their market research. Instead of receiving free samples, I paid for five new potential flavors of Kettle Chips, the flagship product of Salem, OR, based Kettle Foods Inc. I am also committed to provide my free feedback and input to the company.
I have to be stupid … I just PAID to be part of Kettle Chips market research (updated – including a chart what user innovation is not)
About the Author: Professor Frank T. Piller
Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.