In conjunction with the MC2012 conference on mass customization in June we reported on CowCrowd, a customization project by Viennese media agency cyLEDGE. Since our posting back then was in German only (as was the conference), here is what CowCrowd does.
CowCrowd.com is an online configurator where users can create small wooden pendants with individual messages. These messages contain text or symbols and even photos, which can be uploaded an placed on the „cow tags“. As a special feature, users can directly connect to Facebook to engrave the profile pictures of their friends and family onto the tags.
cyLEDGE, being an innovative media agency, also does its best to make the project as customer-interactive as possible. Users are invited to share their designs and use cases on Facebook to inspire others and spark new ideas. Via social networks the company stays in close contact with its fans and posts regularly on new infos and funny internet memes, most of them cow themed.
Now, part of being a customer-centric venture is to closely listen to customer wishes and to adapt one's own processes and portfolio to make the one individual happy that really counts: your client. Hence, for the holiday season CowCrowd created two new shapes to give the users more alternatives for their individual pendant. The new shapes are a Christmas tree for last minute presents and a simple round tag to meet the user's demands for more neutral forms than the classic „cow tags“.
Provided, when we first heard about CowCrowd, we were a bit hasitant about wearing a tag formed like a cow's head. However, when we got a chance to see and feel them live on the MC2012 conference, we were all charmed by their cuteness and surface quality. They certainly make a nice gift and there is no real risk in giving it a try yourself since the customizable pendants are available for under 5 EUR.
More about CowCrowd on the official project website.