[Market Watch] New Project by Big Shot Bikes

Earlier this year we posted about Big Shot Bikes, a company selling customized single-gear bikes. Now Matt Peterson, CEO of Big Shot Bikes, has informed us about his brand new project. As part of a kickstarter campaign the company is looking for backers to add customizable dutch style cruiser bikes to their portfolio.

We find these to look pretty sweet on concept pictures and would love to see these become a reality. So if you are looking into a new cruiser bike, stop by on their kickstarter page to back them and secure your own very individual new ride.

By | 2018-06-14T06:34:04+00:00 August 20th, 2013|Allgemein @de|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.