MC2012: Connect on Facebook, Follow on Twitter!


Three day left and counting: June 28th our major event of this month, the MC2012, largest conference on Mass Customization and Open Innovation in German language, will head off with the  – already sold out – business workshop. There are still tickets left for the conference/ exhibition on friday, though! So if you are going to be in (or near) Austria on the 29th of this month, get your reservation here and meet us in Salzburg!

We would also be glad to exchange with you on all topics MC and OI via the official conference Facebook page!

And even if you can not come visit us in person you can still stay in the loop by following @MCSalzburg, the offical conference Twitter account.

Looking forward to see you on the MC2012!

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.