MC2012: These Companies Will Participate at the German MC Community Meeting Today

Mc2012banner2Today's expert workshop marks the beginning of the MC2012, largest OI and MC conference in German language. If you have been following my tweets and posts over the past weeks you can tell that we are all really excited about this event, and from the registrations we can tell that we are by far not the only ones. 

This year we will be more than glad to welcome MC/ OI enthusiasts from the most different of branches, all coming together in Salzburg to speak, listen, discuss, learn, teach and network. Amongst our guests this year will be the following companies and institutions (alphabetical order):

  • a misura GmbH
  • Agentur Christoffer
  • Algo Gmbh
  • Amoonic
  • Bayer AG
  • BCCS
  • Beiersdorf AG
  • Berger Feinste Confiserie
  • BioArt AG
  • Boston Consulting Group
  • CAYS
  • CEWE COLOR
  • Coworking Salzburg
  • CupCakes Wien
  • Customate / Carglam
  • cyLEDGE
  • Daimler AG
  • DEO
  • Drei Gürteltiere
  • egoo
  • ErtlRenz
  • excitingcommerce
  • Fachhochschule Köln
  • FH Salzburg
  • Fish IT
  • Gabriele BCCS
  • Gerd Wiberg
  • Heinemann Retail
  • HHL Leipzig
  • HYVE
  • IDEO
  • IHK SBH
  • ikarusbison
  • IndiValue
  • innosabi GmbH
  • ITG
  • KAAN Veranstaltungen
  • Kaindl Flooring
  • KHK GmbH
  • Kickinger Soundbranding
  • KISKA
  • KTM
  • Lingerie Couturier
  • Lumo Graphics
  • Mars GmbH
  • Meiberger Holzbau
  • Mozart Distillerie
  • mysaftbar
  • Nectar & Pulse
  • New Media Marketing
  • Open Experience GmbH
  • P-Hold GmbH
  • PersonalNOVEL
  • phenomene GmbH & Co. KG
  • Pixelution
  • Privatbrauerei Trumer
  • proHolz Salzburg
  • RealNetworks GmbH
  • Reiser + Partner Beratung
  • RHIEM Services
  • RWTH Aachen
  • Salzburg Research
  • SBS Software GmbH
  • Schlosserei Meissl
  • Selve – Shoe Individualizer
  • Seminar Shop
  • senova
  • Shirtinator AG
  • SIEMENS
  • Stickvogel
  • The Grip
  • Therme Erding Familienbad
  • TU Dresden
  • TU Graz
  • Universität für Bodenkultur / Wien
  • W&H Dentalwerk
  • WIBERG GmbH
  • Wunschfutter GmbH

We are looking forward to a really great conference with all of you who will be there. And those who can not attend this time, worry not: I will give an overview over the MC2012 here within the next days. 

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.