MCPC 2009 Call for Papers: Mass Matching – Customization, Configuration & Creativity

2009 World Conference on Mass Customization & Personalization (MCPC 2009)

Mass Matching – Customization, Configuration & Creativity: Business, Innovation & Research Conference

Aalto University, Helsinki, Finland
October 4-8, 2009.

Download the Call for Papers here.

Our biannual World Conference on Mass Customization & Personalization (MCP) is the premier event in this field. Bridging academic research and management practice, the conference provides an interactive and interdisciplinary platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers.

In October 2009, the conference will move to the first time to Finland, home of a very strong and active community of mass customization researchers and practitioners.

This also is the first time that not Mitchell Tseng and I will organize the conference, but will pass the job to two friends and colleagues, Jarmo Suominen and Mikko J Ruohonen.

The MCPC 2009 will include four parts:

  • Part 1: Oct 4, Pre-conference workshops
  • Part 2: Oct 5-6, Innovation & Research conference
  • Part 3: Oct 7 Business seminar
  • Part 4: Oct 8 Business Labs (extended company tours and workshops)

Mass Matching: The Conference Theme

Mass Matching is the main theme of the 2009 conference. It implies a transition towards identifying and exceeding each of your customer interactions from a mass of product supply, marketing acts and customer experiences.

Our manifesto is to shift the mass customization debate from a mere physical product level to a perspective of total value system and life cycle experience and to go deeper on customer-centric communications. Mass customization should be more than just configuring a piece of hardware, but should be seen as the co-design of an entire system, including services and experiences at the individual, organizational as well as at the inter-organizational level.

The Main Conference

The MCP Business, Innovation & Research Conference is designed to engage academics, business leaders and consultants in enriching debates and interaction through a set of plenary presentations, discussion panels, paper presentations and business labs. In addition to the traditional functional conference streams of the MCPC conferences, we especially welcome submissions from managers and consultants reflecting upon the conference theme. In the MCPC2009 we have also company-initiated business labs, a co-creation challenge, and several focused workshops which will elevate knowledge creation and sharing during the conference.

Community building for the MCPC 2009

As a novelty in 2009 conference we will also invite you to build match-making in your area of interests and continue with wrapping up the results and discussions after the conference (matching will be opened 1 January 2009). We will launch blogs in our website for community building in all three sub-theme areas, customization, configuration and creativity. We encourage participants and authors to engage in these questions and to bring forth their experiences from an interdisciplinary and cross-functional perspective. The keywords of profiles and abstracts are needed for conference match making.

Profile creation & matching your personal interest areas via idea outlines, paper abstracts, and presentation descriptions will start at 1 January 2009.

Submission process

We invite you to start working today. The submission site will open in January 2009.

Contribute to the co-creation process of the MCPC 2009 by submitting your best work on mass customization, personalization and related areas.

All papers have to be written in English. We prefer papers which go beyond pure conceptual contributions and are empirically grounded. We are open to a diverse set of quantitative and qualitative methods of empirical research. We seek papers following the idea of "engaged scholarship" being relevant to both practice and research.

Short/Full papers or Presentations: Either 4-8 pages or max. 25 pages  (12pt font, double line spacing) or 15-20 slides for 20 minute presentation.

Only full papers will be considered for the conference's Best Paper Award and selection procedure of papers for the final conference book publication.   

Conference proceedings
: The conference proceedings will contain short abstracts of all accepted papers. Authors of accepted papers can decide if they submit a (revised) version of their full paper for publication in the full-text proceedings of the conference, or just a summary version which does not compromise publication of the paper in top journals.

We will connect a number of highly respected academic journals for featuring special issues with selected conference papers after the conference.

To submit a paper (for practitioners: presentation proposal), please use ONLY the online submission system for this conference on the conference web site (the submission system will be opened in Jan. 2009). Do not submit papers per e-mail directly to the conference chairs.

All papers will be double-blind reviewed.

Important dates

  • March 31, 2009  Deadline for abstracts/outlines/presentations (may be extended)
  • April 30, 2009 Full paper submissions due
  • June 30, 2009: Notification of accepted contributions
  • Aug 31, 2009: Final submissions & Author registration deadline
  • Oct 4, 2009: Pre-Conference
  • Oct 5-6, 2009:  Innovation & Research Conference at Aalto University
  • Oct 7, 2009:  Business Conference
  • Oct 8, 2009: Business Labs (company case workshops)

I am very excited to work with Jarmo and Mikko on this conference, and hope to see all of you there as well !

More information:

For more information, please contact the conference chairs …

Prof. Jarmo I. Suominen
University of Art and Design

Prof. Mikko J Ruohonen
University of Tampere
mikko.j.ruohonen at

… or the Chief Conference Organizer:

Renita Niemi
University of Art and Design Helsinki
By | 2018-06-14T11:11:14+00:00 Dezember 1st, 2008|Events, MCPC 2009|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.