MCPC 2009 Conference Has Started!

Create your own MCPC shirt at Spreadshirt The MCPC 2009 just has started. It begun with some hick-ups in the morning, when the conference website server had some problems, but now everything is running well and working.

We are just sitting in the conference pre-workshops. After some introduction by Fabrizio Salvador and myself, we are just working in the three different workshops: (1) Martijn Pater is talking about "Co-Creation and Co-Design with Consumers", (2) Fazleena Badurdeen just is having her "MC Simulation Game", and (3) Mitch Tseng is building with Lego's to explain the advanced basics of "Building up Product Family architectures for mass customization". 

Here is the link to the conference web site with all information. And in case you cannot come but want a souvenir, you can create your customized MCPC t-shirt here!!.

More information about the MCPC 2009– whether you are participating here or just over the internet.

Download the full abstracts:

Download MCPC 2009 final program 1 oct 2009

Download the program with locations:
Download MCPC 2009 final abstracts and presentation 1 oct 2009

Map with conference locations: Google Maps

The conference will start today (Sunday) for all participants who registered for the pre-conference workshop at 13:00 (registration starts at 12:30). The pre-workshop takes place at the Design Factory, a Building on the Campus of the Helsinki University of Technology. Address: Espoo, Betonimiehenkuja 5, in Espoo (a suburb of Helsinki)

The opening reception (for anyone) starts on Sunday evening at 18:30 at the Art Museum EMMA at Espoo.

The main conference starts on Monday morning at 9:00 (check in starts at 8:15) at the TAIK – University of Art and Design, Hämeentie 135, Helsinki (in a part of the city called "Arabia").

By | 2018-06-14T11:08:49+00:00 Oktober 4th, 2009|MCPC 2009|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.