MCPC 2014 Website Gone Live! Get Your Latest Info About the Conference!

We have just received this great announcement from our friends at Aalborg University:



The Mass Customization Research Group at
Aalborg University is proud to announce the continuation of

World Conference on Mass Customization,
Personalization, and Co-Creation

The MCPC 2014 conference will be held in
Aalborg in Denmark February 4 – 7, 2014.

The conference web site is opened with
further details. Please go to:


MCPC 2014
invites you to contribute to make this event unique. Besides the academic
sessions, we call for more business oriented sessions too with demonstrations
of successful business applications, practices, and insights. Since its
beginning, there has been a good balance between practitioners and
academics/researchers. We strive to connect MCPC thought leaders,
entrepreneurs, technology developers, and researchers. We invite you to submit
your ideas and encourage you to participate. 

It is really great to see that Aalborg's MC enthusiasts have done such a great job at preparing MCPC2014 in such a short time! It will certainly be a great event (again).

By | 2018-06-14T06:46:57+00:00 Juli 8th, 2013|Events, MCPC2014|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.