Aalborg University to Host Next MCPC in Feb. 2014

Aalborg_NyTorv_2004_wikimedia_commonsIn February we posted our open letter about the sad fact that we could not organize and host this year's MCPC conference due to capacity constraints. Many of you have contacted me about alternative ways to keep the MCPC alive and today I am glad to announce that the Mass Customization Research Group at Aalborg University has commited to hosting the conference in 2014.

Below please find soem extracts from their announcement letter, including a call to feedback for everybody interested in actively participating in the shaping of this conference.

We are really glad that there is so much dedication to the project within the MC community and hope that MCPC will continue to be a corner stone of the international MC family.

Dear MC Community,

It was with
some regret that we received the message from our good colleague Frank Piller
and his hardworking team, that he and his organization for different reasons will
not be able to arrange and host MCPC in 2013.

We, the
Mass Customization Group at Aalborg University, have decided to get more
engaged in the current process under certain conditions; therefore we address
this formal letter to the MCPC community with support from Frank Piller and
Mitchell Tseng.

First of
all, Aalborg would be able, willing, and delighted to host the MCPC 2014 in
Denmark on Feb 4-7, 2014
to offer the MC community a continuous place to meet
and exchange ideas.

We believe
that the biannual MCPC conference still has great value for MC researchers and
practitioners and we owe our friends a lot of credit for the work done in
previous MCPC conferences.

But changes
are needed and we believe that this is also what Frank & Co are expressing
with their message last week.

We will
suggest a very simple way of organizing the future MCPC event, by forming 2
committees: (self-nominating):

The International Organizing Committee has
the obligation to arrange each conference. This committee has at least 6
members, where 3 members are from the organization/research group hosting the
upcoming event, 1 member from past organizer organization, and 1 member coming
from the organization to be in charge of the next upcoming event. The members
of The Organizing Committee are presented in the closing session of each MCPC
conference as well as the location of next conference. The chair of the
Organizer Committee is held by one of the 3 "hosting" members.

The International Scientific Committee has
a minimum of 9 members, of who 2 members are from the hosting organization and the
rest are representatives from the general MCPC community. The Scientific
Committee is expected as advisory partner for the hosting organization in
selections of topics, keynote speakers and themes for the upcoming MCPC, as
well as the members will be asked as needed to assist as chair for sessions, reviewing,
chair group of reviewers etc.

And we ask you to become involved:


  1. Let us know whether you believe in a future
    global MCPC and the plan sketched above.
  2. If you would be interested in being a member
    of the Scientific Committee please let us know.
  3. If your organization would be interested in
    hosting the MCPC 2015 conference, please let us know.

Please send your response to: kni@m-tech.aau.dk

In case we are
getting enough thumbs up, positive feedback, and candidates for the Scientific
Committee, we will immediately start organizing the next MCPC and keep you

Customization RESEARCH group

of Mechanical and Manufacturing Engineering, Aalborg University, Denmark, Kaj A.
Joergensen, Thomas D. Brunoe, Stig B. Taps and Kjeld Nielsen



Aalborg MC Group

The group currently consists of four senior researchers including Kaj A. Jørgensen, Stig B. Taps, Kjeld Nielsen & Thomas D. Brunø and three Ph.D. students, Steffen N Jørgensen, Simon Haahr Storbjerg and Tufail Habib.
By | 2018-06-14T06:47:58+00:00 April 4th, 2013|Customization Trends, Events, MCPC2011, Research Studies|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.