#MCPC2011 Business Seminar: Profiting from open Innovation and Co-Creation at #Nine Sigma

MCPC 2011
On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.

A final opportunity to discuss with your peers how to put the ideas from this day into practice, kicked-off by a presentation of a key enabler of open innovation.

Andy Zynga, CEO, Nine Sigma
Making Open Innovation Work 

ZyngaIn his presentation, Andy Zynga will share his experiences from more than 2000 projects in open innovation at Nine Sigma. He will comment on the obstacles, tools & opportunities of open innovation, presenting recent results from a comprehensive survey on open innovation practices in global firms. He will then discuss some of the measures executives can take to tackle the challenges of profiting from open innovation. His presentation will close with a few observations to stimulate the discussion at the following round table presentation with your peers.

Followed by a round table discussion.

Please find the complete program at the official MCPC 2011 website.

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.