On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.
Social media is becoming a core platform for new product & new service development. Learn from the pioneers in this field and discuss how these approaches could work in your company.
John Jacobsen, Head of Engineering, Quirky
Social Product Development – Launching a Great New Product Every Few Days
Quirky is a social product development company that brings two brand new consumer products to market each week through its online collaborative platform. Quirky’s community of almost 90,000 members weigh in on every aspect of product development from research to industrial design to branding; quirky shares its revenue with the influencers who help bring each product to life. Since its launch in 2009, Quirky has collaboratively developed more than 120 new products. Top influencers are making tens of thousands of dollars. National retail partnerships include Bed, Bath & Beyond and HSN, with its own show on the HSN Channel each month. Quirky will also have its own show premiering on The Sundance Channel on August 30th. The show, called Quirky, is about the powerful process of making invention accessible. Each one-hour episode will demonstrate how Quirky has successfully re-engineered and democratized the business of innovation.
Erica Labovitz, Director of Marketing, IndieGoGo
Experiences with Crowdfunding in the Movie Industry
Please find the complete program at the official MCPC 2011 website.