On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.
Learn from B. Joseph Pine's latest thoughts on the Virtual Multiverse and how it creates the next generation of experiences and customization, followed by a talk by an entrepreneur who puts Joe's thoughts into real life.
B. Joseph Pine II, Strategic Horizons
The Multiverse: Finding the Next Opportunities in Mass Customization
The physical world, bounded as it is by matter, space, and time, offers limited opportunities for value creation. With digital technology, however, the opportunities are limitless, for people can create anything they want with immaterial bits, in virtual places, without the constraints of linear time. As consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. Joseph Pine will show you how to create new value for your customers with personalized offerings that fuse the real and the virtual. Digital technology offers limitless opportunities — you really can create anything you want — but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?
André Wolper, Founder & CEO, embodee
Visualization as an Enabler of Mass Customization: An Apparel Story
Apparel shoppers, especially those customizing a garment, expect to vividly and accurately “see” and even experience what a garment looks like on them. Accurate, lifelike, 360degree visualizations can provide the means, delivering inspiration and confidence for an online purchase. embodee, a start-up, adapting technologies from movie visual effects, has built the first scalable, easy-to-use platform that delivers such visualization capabilities. Two leading global brands have launched interactive systems built on the embodee platform. Hurley customers have been able to see themselves in a range of denim styles and sizes optimized for them since 2010. And now, the world's leading sports apparel and equipment brand enables athletes and coaches to see their team uniforms evolve in compellingly realistic 3D as they tweak style elements, text, fonts, stitch patterns and colors. Customer feedback, sales volumes and a steep drop in return rates are proof points that compelling visualization can propel customization and online apparel commerce forward.
Please find the complete program at the official MCPC 2011 website.