On November 16th, the MCPC 2011 conference kicks off at the Marriot SFO Airport, San Francisco. In this series of postings, we introduce our speakers at the business seminars of the conference.
Discuss with your fellow participants your insights from the MCPC 2011 and close the conference with three forward-looking keynotes and a review by the conference chairs that will set the agenda until the next MCPC.
Vishal Gupta, Director Developer Network, Elsevier
Wither Scientific Publishing? Collaborative Innovation, Open Platforms and Personalized Workflow Solutions Has an Answer
With an exponential growth of scientific information and wider distribution of services and data sources; integrated and intelligent search and discovery become crucial to the success of researchers. This is not possible without partnering on a platform that provides the ability to integrate workflow solutions in a seamless way, allowing a more meaningful use of the content. At Elsevier we are trying to bring a paradigm shift in partnering with researcher and developer communities on open platforms to jointly develop innovative workflow tools that are embedded deeply in user’s workflow, personalized to suit the individual needs, and geared towards driving research outcomes.
Kent Larson, MIT Media Lab
Urbanization from a Perspective of Mass Customization and Open Innovation
- New Urban Strategies – parametric tools to create urban blocks with the optimal mix of housing, commercial, retail, and services and their related infrastructure.
- Mobility-on-Demand – modular approach to assembling an ecosystem of mobility modes and new vehicles (like the CityCar)
- Personalized Places of Living and Work – mass-customization strategies for high-performance urban housing
- Proactive Technology – sensors, algorithms, and interfaces to proactively encourage energy conservation, healthy behaviors, and mobility choices.
Mitchell Tseng, Hong Kong University of Science and Technology
Embodying Innovation for Customer Value – Building Bridges Between Mass Customization and Open Innovation
In our knowledge economy, value comes from generating creative ideas and then embodying them in products for transactions. Mass Customization starts from finding out the customer value and then try to create the best combination of components that shape the physical products for customers to buy. On the hand, Open innovation invites creative idea from everyone, from partners, suppliers, customers and others to contribute for a defined purpose that is valuable. Either approach involves a critical step of transforming abstract idea to tangible products, connecting concept to physical world in order to achieve customer value. Although there are products that can be valuable in abstract forms or software, majority of products still relies physical embodiment. This presentation will like to address the interface between electronically moveable and immoveable. Some of the techniques that can be adapted to amplify the synergy between these two essential components will also be reviewed and discussed.
Please find the complete program at the official MCPC 2011 website.