(updated) #MCPC2011 Program Highlights – Advancing Health Care by MC and OI

MCPC 2011In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.

Service customization has been named since several years as a hot topic with too little research about it .Henry Chesbrough just broad Open Service Innovation into focus with his new book. In this session, we will focus on a special service application: Helath care. How can our health care systems and service delivered to their users being enhanced by mass customization thinking and methods of open innovation?

Sessions 5.1 (Nov 19): Advancing Health Care by MC and OI

The Market for Innovation in Healthcare in Europe: Can Open Innovation Help Overcome Embedded Inefficiencies?

The introduction of both innovative products and services and new organizational structures in the healthcare sector will be crucial to meet the goal of providing high quality care and optimal living conditions for elderly people at affordable cost. The costs of developing products for these markets are high for all companies. Yet innovative products are seen as means by which new forms of care may be afforded for a growing elderly population. Terence Mughan (Anglia Ruskin University) will present his findings regarding whether or not open innovation can help resolve this conundrum.

Implementing Additive Manufacturing in the Custom Orthotic Industry: Productivity and Design Implications

As Additive Manufacturing (AM) is being applied to a wide variety of fields it is recognized that the medical and particularly the orthotics and prosthetics fields require further analysis in terms of design, cost, productivity and quality. AM must be prepared to challenge currently established methods for the creation of orthotics. Javier Munguia and Kenneth Dalgarno (Newcastle University) analyze the case of the adoption of AM technologies by a SME dedicated to the customized fabrication of foot and Ankle Foot Orthotics (AFO). This includes the adoption of digital scanning technologies coupled with additive manufacture for the creation of a new generation of orthotics.

Variety Management of Personalized Braided Stents

Prefabricated, standardized implants do not correspond exactly to the shape and nature of the structure to be substituted in the human body. Tailor-made medical devices can offer a much more effective therapy than off the shelf products. To make long-term individualized implants accessible to a large number of patients, the development of a mass customization solution is essential. Silke Tomoscheit, Nina Laar, Fabian Schreiber and Annahit Arshi (RWTH Aachen University) will present how the technology of braided stents offers new opportunities in manufacturing for patient-specific implants for the treatment of arterial occlusive disease.

Individual Nutrition – Development and Application of a Classification System

The pursuit of health and happiness can be seen as strong trends influencing today’s economy. With the help of nutrition both aims can be achieved. Requirements regarding functional as well as hedonic solutions differ from person to person. Consequently more and more providers of customizable food / individual nutrition can be found. Dominik Walcher (University of Applied Sciences Salzburg) and Benedikt Goellner will provide an insight into the state of the art of this emerging field.


Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:

– Conference Website and Registration (reducted rates until Sept 30)

– All info here in one compact MCPC flyer

Conference hotel and travel (rooms fill quickly, book now!)

– All posts about the conference in my blog

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.