MIT Smart Customization Seminar 2012: Additional Keynote by Marco Mattiacci, President & CEO of Ferrari North America!

Seminar-banner-2012-01 Truly great news! After we could already commit inernationally renown experts Joseph Pine and Alex Pentland to hold opening keynotes at this year's MIT Smart Customization Seminar, news just came in that we got another really exclusive speaker to share some insights with us!

MattiaciMarco Mattiacci

President & CEO of Ferrari North America



Marco Mattiacci was appointed Chief Executive Office of Ferrari North America, Inc. in January 2010. He oversees the largest market of Ferrari, which beyond the US included Canada and all Central and South America.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to or follow the conference twitter hashtag, #SCG12!

By | 2018-06-14T06:49:35+00:00 November 14th, 2012|Customization Trends, Events, MIT SCG, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.