MIT Smart Customization Seminar 2012: Meet the Speakers: Edward S. Boyden

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.


Edward S. Boyden, Ph. D.

Benesse Career Development Professor of Research in Education

Associate Professor of Media Arts and Sciences

MIT Media Lab



Ed Boyden is the Benesse Career Development Professor, and associate
professor of biological engineering and brain and cognitive sciences, at
the MIT Media Lab and the MIT McGovern Institute, respectively.

leads the Synthetic Neurobiology group, which develops tools for
controlling and observing the dynamic circuits of the brain, and uses
these neurotechnologies to understand how cognition and emotion arise
from brain network operation, as well as to enable systematic repair of
intractable brain disorders.

He was named to the "Top 35 Innovators Under the Age of 35" by Technology Review in 2006, and to the "Top 20 Brains Under Age 40" by Discover
magazine in 2008. He has received the NIH Director's New Innovator
, the Society for Neuroscience Research Award for Innovation in
, the NSF CAREER Award, the Paul Allen Distinguished
Investigator Award
, and the New York Stem Cell Robertson Investigator
. In 2010, his work was recognized as the "Method of the Year" by
the journal Nature Methods, and in 2011 he delivered a lecture on his lab's work at TED.

Boyden received his PhD in neurosciences from Stanford University as a
Hertz Fellow, where he discovered that the molecular mechanisms used to
store a memory are determined by the content to be learned. Before
that, he received three degrees in electrical engineering and physics
from MIT. He has contributed to over 250 peer-reviewed papers, current
or pending patents, and articles, and has given over 140 invited talks
on his work.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to or follow the conference twitter hashtag, #SCG12!

By | 2018-06-14T06:49:59+00:00 Oktober 29th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.