MIT Smart Customization Seminar 2012: Meet the Speakers: Eric von Hippel

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.

VhippelEric von Hippel

Professor of Technological Innovation in the MIT Sloan School of Management, Professor in MIT's Engineering Systems Division.

Personal Website


Eric von Hippel is a Professor
of Management of Innovation and Engineering Systems at the MIT Sloan School of

His research discovers and explores patterns in the sources of
innovation and develops new processes to improve the “fuzzy front end” of the
innovation process—the end where ideas for breakthrough new products and
services are developed.

He is currently leading a major research project to
discover how these user innovation communities work, and how and whether the
same principles might extend to many areas of product and service development.

In addition, von Hippel is working with governmental and academic colleagues in
the Netherlands, Denmark, and the United Kingdom to develop new and modified
governmental policies appropriate to the newly emerging innovation paradigm of
user-centered innovation.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to or follow the conference twitter hashtag, #SCG12!

By | 2018-06-14T06:49:50+00:00 November 5th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.