MIT Smart Customization Seminar 2012: Meet the Speakers: Jarmo Suominen

Seminar-banner-2012-01 Following up on our last preview post in which we already geve away details about the keynote speakers ofthis year's MIT Smart Customization Seminar, here is some more information on who will be there on stage to share his expert knowledge with you.

SuominenJarmo Suominen

Professor of Mass Customization / Aalto University Helsinki
Director of Future Home Institute  / Aalto University Helsink

Personal Website


Jarmo Suominen conducts Mass Customization
research at the Aalto University A! (the former University of Art &
Design), Helsinki, where he is a professor and the director of Future Home
Research Institute. 

He is studying the
engagement process and customer behavior within the interaction with
high-interest and high-involvements products and goods.  By addressing the existing research paradigm
from activity theory to behavioral sciences and product concept creation methodologies,
Professor Suominen also develops further current design paradigms in

In addition to his position at Aalto University, he is the owner
of Suominen Architect and has won numerous prizes in architectural competitions
in Finland an in Europe.

You can download this year's Smart Customization Seminar's agenda here!

For more up-to-date information and registration please head to or follow the conference twitter hashtag, #SCG12!

By | 2018-06-14T06:49:47+00:00 November 9th, 2012|Crowdsourcing, Events, MIT SCG, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.