Prof. Frank Piller | RWTH Aachen TIM Group Prof. Frank Piller | RWTH Aachen TIM Group
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Research Fields

  • Business Model Innovation
  • Business Models for Additive Manufacturing
  • Business Models for the Internet of Things
  • General Innovation Management
  • Mass Customization
  • Open Innovation
  • Customer Co-Creation
  • Efficient Technology Transfer

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MCPC 2017 @ RWTH Aachen University Hotel Pullman Quellenhof Aachen Monheimsallee 52, 52062 Aachen

FeaturedMCPC 2017 @ RWTH Aachen UniversityThe Mass Customization & Personalization Conference 2017Hotel Pullman Quellenhof Aachen

Event Details

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities

more

Event Details

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.

But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.

The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.

Time

Year Around Event (2017)

Location

Hotel Pullman Quellenhof Aachen

Monheimsallee 52, 52062 Aachen

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Copyright 2014 Professor Frank T. Piller | RWTH Aachen University
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Professor Dr. Frank T. Piller

RWTH Aachen University
Technology & Innovation Management Group

Phone +49 241 809 3577

Mail piller@time.rwth-aachen.de

Twitter @masscustom

Blog frankpiller.com/blog

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Frank Piller's Executive Presentations Profile

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