In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
Founded in Massachusetts in 1908 and today a subsidiary of global producer of sport goods Nike, Converse allows consumers to create footwear with an absolutely distinctive style. Originally designed as basketball shoes (and still to day worn by some NBA superstars in their games), the converse sneaker was one of the early products in this category that can be customized by every consumer.
Note: Please see this post for detailed information on how to interpret the above data.