New Book Co-Authored by Prof. Piller: Discontinuous Innovation – Learning to Manage the Unexpected

P803.cover"Discontinuou Innovation", authored by Peter Augsdörfer (Technische Hochschule Ingolstadt, Germany), John Bessant (University of Exeter, UK), Kathrin Möslein (Universität Erlangen-Nürnberg, Germany), Bettina von Stamm (Innovation Leadership Forum, UK) and Frank Piller (RWTH Aachen University, Germany) is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab. The research project focuses on discontinuous innovation in more than thirteen countries, most of which are European, and provides useful insights into its different challenges.

It also raises several questions related to the subject, some of which are: how do firms pick up weak signals on emerging — and possibly radically different — innovation? What should firms do when these weak signals hit their “mainstream” process? What are the criteria for allocating resources to a strategic innovation project? What actions should firms take to avoid being left out by the “corporate immune system”? How should firms organize projects that often break existing rules and require new rules to be created?

This book attempts to provide answers to the above mentioned questions by gathering information from the research project and also from firms that have tried exploring various ideas, models and insights to tackle discontinuous innovation. Written in a simple and accessible manner, this book will be of interest to both practitioners and academics alike.

You can find an extensive sample chapter on the official website!


  • Learning in the Discontinuous Innovation Laboratory
  • Radical, Discontinuous and Disruptive Innovation — What's the Difference?
  • Part I:
    • Looking Beyond the Lamp-Post
    • Ambidexterity in the Search Phase of the Innovation Process
    • Unpacking Exploratory Innovation: Search Practices, Organizational Context and Performance
    • Organizing Discontinuous Innovation at Established SMEs
    • Discontinuous Innovation Search for SMEs and Large Organisations
    • The BMW Group Co-Creation Lab: From Co-Creation Projects to Programmes
    • Strengthening the Role of the Users
  • Part II:
    • Netnography in the Food Industry
    • Selection Strategies for Discontinuous Innovation
    • Selecting Discontinuous Innovation in Practice
    • Innovation Buy-In at Schneider Electric: The KIBIS Method
  • Part III:
    • Implementing Discontinuous Innovation
    • Strategic Flexibility, Culture and Measurement as Organisational Enablers
    • Coloplast: Fixing Broken Hearts?
    • Implementing Discontinuous Innovation within Philips Lighting
    • Fighting the Unknown — With Business Design
    • Center of Excellence: One Way to Implement Discontinuous Innovation
    • Munich Airport: The Success Story of InfoGate

    By | 2018-06-14T06:33:52+00:00 November 7th, 2013|Books|

    About the Author:

    Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.