Nominate the mass customization speaker you always wanted to hear !

We are planning with the MIT Smart Customization Group a focused business confernece on Mass Customization at MIT on Nov. 10 and 11, 2008 (the Annual MIT Smart Customization Group Seminar 2008), and I thought it is a good idea to practice what I preach in my lectures and ask YOU about nominations for business speakers and MC companies we should invite to present.

This should help me to overcome the „local search bias“ — just thinking on old friends and companies known to me. But with the field of MC developing so fast, I cannot follow track — so if you have a good idea, let me know!

Whom would you love to hear?

We are seeking managers from large companies and start-ups DOING mass customization in a larger scale. I know there are the usual suspects like Michael Dell, but any NEW or not so known person you would love to hear on such an event?

Post nominations in the comments or send me an e-mail to !
Thanks a lot!

PS: More information about the event will be posted soon. This is a focused business seminar targeting managers from companies doing mass customization. The next general MCPC conference for a wide audience will take in October 2009 in Helsinki, Finland.

By | 2018-06-14T12:54:11+00:00 Juli 25th, 2008|Events|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.